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The differences between assistant marketing coordinators and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an assistant marketing coordinator, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $51,586 average annual salary of an assistant marketing coordinator.
The top three skills for an assistant marketing coordinator include customer service, event planning and database management. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Assistant Marketing Coordinator | Marketing Executive | |
| Yearly salary | $51,586 | $73,499 |
| Hourly rate | $24.80 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 97,339 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
An assistant marketing coordinator's role is to assist marketing coordinators in organizing marketing programs and projects. Although the extent of their responsibilities depends upon their company of employment, it usually entails liaising with internal and external parties, delegating responsibilities among teams, performing market research and analyses, and participating in managing marketing campaigns and overseeing operations to ensure compliance with project requirements. They also perform various clerical tasks such as handling calls and correspondence, obtaining necessary certifications, preparing and processing documents, maintaining records, and updating client accounts.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Assistant marketing coordinators and marketing executives have different pay scales, as shown below.
| Assistant Marketing Coordinator | Marketing Executive | |
| Average salary | $51,586 | $73,499 |
| Salary range | Between $40,000 And $66,000 | Between $49,000 And $108,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Nevada |
| Best paying company | - | Microsoft |
| Best paying industry | - | Retail |
There are a few differences between an assistant marketing coordinator and a marketing executive in terms of educational background:
| Assistant Marketing Coordinator | Marketing Executive | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant marketing coordinators' and marketing executives' demographics:
| Assistant Marketing Coordinator | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 36.7% Female, 63.3% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |