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The differences between brand specialists and experts can be seen in a few details. Each job has different responsibilities and duties. Additionally, an expert has an average salary of $94,068, which is higher than the $57,729 average annual salary of a brand specialist.
The top three skills for a brand specialist include powerpoint, CRM and customer satisfaction. The most important skills for an expert are sales floor, strong customer service, and product knowledge.
| Brand Specialist | Expert | |
| Yearly salary | $57,729 | $94,068 |
| Hourly rate | $27.75 | $45.23 |
| Growth rate | 19% | - |
| Number of jobs | 69,687 | 11,893 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 50% |
| Average age | 37 | 41 |
| Years of experience | 6 | - |
A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.
An expert has extensive knowledge on a subject gained from a significant amount of experience. Although the tasks will vary on the line of work or organization, an expert's role will often revolve around sharing expertise through discussion, evaluation, and influencing. There's also an opportunity for teaching, training, selling, and even promoting. Being an expert requires a great deal of communication and coordination; the duties will always involve engaging with other people and building rapport.
Brand specialists and experts have different pay scales, as shown below.
| Brand Specialist | Expert | |
| Average salary | $57,729 | $94,068 |
| Salary range | Between $33,000 And $99,000 | Between $54,000 And $161,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Square | McKinsey & Company Inc |
| Best paying industry | - | - |
There are a few differences between a brand specialist and an expert in terms of educational background:
| Brand Specialist | Expert | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 50% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between brand specialists' and experts' demographics:
| Brand Specialist | Expert | |
| Average age | 37 | 41 |
| Gender ratio | Male, 47.9% Female, 52.1% | Male, 55.6% Female, 44.4% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.5% White, 67.1% American Indian and Alaska Native, 0.1% | Black or African American, 10.2% Unknown, 5.3% Hispanic or Latino, 19.2% Asian, 8.3% White, 56.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 7% |