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The differences between brand specialists and selling specialists can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand specialist has an average salary of $57,729, which is higher than the $40,530 average annual salary of a selling specialist.
The top three skills for a brand specialist include powerpoint, CRM and customer satisfaction. The most important skills for a selling specialist are product knowledge, visual standards, and customer service.
| Brand Specialist | Selling Specialist | |
| Yearly salary | $57,729 | $40,530 |
| Hourly rate | $27.75 | $19.49 |
| Growth rate | 19% | - |
| Number of jobs | 69,687 | 33,424 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 59% |
| Average age | 37 | 41 |
| Years of experience | 6 | - |
A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.
As a selling specialist, your main goal is to generate leads for the company and close deals with clients. You need to have great communication skills so that you can engage with potential buyers. As a selling specialist, you are responsible for building your company's relationship with clients. You will be leading the sales department and helping the company in selling more products and services. Selling specialists are also responsible for preparing the marketing budgets of the company and analyzing the post-marketing efforts.
Brand specialists and selling specialists have different pay scales, as shown below.
| Brand Specialist | Selling Specialist | |
| Average salary | $57,729 | $40,530 |
| Salary range | Between $33,000 And $99,000 | Between $30,000 And $53,000 |
| Highest paying City | New York, NY | - |
| Highest paying state | New Jersey | - |
| Best paying company | Square | - |
| Best paying industry | - | - |
There are a few differences between a brand specialist and a selling specialist in terms of educational background:
| Brand Specialist | Selling Specialist | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 59% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between brand specialists' and selling specialists' demographics:
| Brand Specialist | Selling Specialist | |
| Average age | 37 | 41 |
| Gender ratio | Male, 47.9% Female, 52.1% | Male, 30.0% Female, 70.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.5% White, 67.1% American Indian and Alaska Native, 0.1% | Black or African American, 11.8% Unknown, 5.1% Hispanic or Latino, 19.5% Asian, 7.2% White, 55.8% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 7% |