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The differences between brand specialists and specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a brand specialist, becoming a specialist takes usually requires 1-2 years. Additionally, a specialist has an average salary of $58,013, which is higher than the $57,729 average annual salary of a brand specialist.
The top three skills for a brand specialist include powerpoint, CRM and customer satisfaction. The most important skills for a specialist are patients, customer service, and work ethic.
| Brand Specialist | Specialist | |
| Yearly salary | $57,729 | $58,013 |
| Hourly rate | $27.75 | $27.89 |
| Growth rate | 19% | 10% |
| Number of jobs | 69,687 | 358,433 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 49% |
| Average age | 37 | 42 |
| Years of experience | 6 | 2 |
A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.
Specialists are employees who are responsible for specific tasks or activities in the department they are assigned to. The actions or tasks they work on are related to their educational background or work experiences. They are usually highly skilled in specializations related to the work they are assigned to. Specialists are also highly trained on the competencies that are required of their specialty. As such, they are focused on the skills and competencies that are needed to enhance their experience in their specific field further.
Brand specialists and specialists have different pay scales, as shown below.
| Brand Specialist | Specialist | |
| Average salary | $57,729 | $58,013 |
| Salary range | Between $33,000 And $99,000 | Between $32,000 And $104,000 |
| Highest paying City | New York, NY | Jersey City, NJ |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Square | The Citadel |
| Best paying industry | - | - |
There are a few differences between a brand specialist and a specialist in terms of educational background:
| Brand Specialist | Specialist | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 49% |
| Most common major | Business | Business |
| Most common college | - | Stanford University |
Here are the differences between brand specialists' and specialists' demographics:
| Brand Specialist | Specialist | |
| Average age | 37 | 42 |
| Gender ratio | Male, 47.9% Female, 52.1% | Male, 47.5% Female, 52.5% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.5% White, 67.1% American Indian and Alaska Native, 0.1% | Black or African American, 11.4% Unknown, 5.4% Hispanic or Latino, 16.4% Asian, 10.5% White, 55.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 11% |