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The differences between brand specialists and store associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand specialist has an average salary of $57,729, which is higher than the $29,543 average annual salary of a store associate.
The top three skills for a brand specialist include powerpoint, CRM and customer satisfaction. The most important skills for a store associate are sales floor, retail store, and inventory management.
| Brand Specialist | Store Associate | |
| Yearly salary | $57,729 | $29,543 |
| Hourly rate | $27.75 | $14.20 |
| Growth rate | 19% | - |
| Number of jobs | 69,687 | 495,423 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | High School Diploma, 35% |
| Average age | 37 | 41 |
| Years of experience | 6 | - |
A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.
A store associate is responsible for assisting customers with the products they need and recommending alternative goods that would fit their budget. Sales associates also market promotional offers and provide product descriptions to the customer. They also monitor inventories, stock supplies on the appropriate shelves, and ensure the cleanliness and orderliness of the store. Store associates also perform other administrative tasks as needed, such as creating sales reports, assisting in the counter, and helping customers on carrying their items.
Brand specialists and store associates have different pay scales, as shown below.
| Brand Specialist | Store Associate | |
| Average salary | $57,729 | $29,543 |
| Salary range | Between $33,000 And $99,000 | Between $24,000 And $36,000 |
| Highest paying City | New York, NY | New York, NY |
| Highest paying state | New Jersey | New York |
| Best paying company | Square | Pro Football Hall of Fame |
| Best paying industry | - | Retail |
There are a few differences between a brand specialist and a store associate in terms of educational background:
| Brand Specialist | Store Associate | |
| Most common degree | Bachelor's Degree, 67% | High School Diploma, 35% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between brand specialists' and store associates' demographics:
| Brand Specialist | Store Associate | |
| Average age | 37 | 41 |
| Gender ratio | Male, 47.9% Female, 52.1% | Male, 48.8% Female, 51.2% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.5% White, 67.1% American Indian and Alaska Native, 0.1% | Black or African American, 11.1% Unknown, 5.0% Hispanic or Latino, 20.0% Asian, 6.6% White, 56.6% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 7% |