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Business account manager vs national account manager

The differences between business account managers and national account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a business account manager and a national account manager. Additionally, a national account manager has an average salary of $96,948, which is higher than the $68,498 average annual salary of a business account manager.

The top three skills for a business account manager include customer service, product knowledge and account management. The most important skills for a national account manager are account management, customer service, and national accounts.

Business account manager vs national account manager overview

Business Account ManagerNational Account Manager
Yearly salary$68,498$96,948
Hourly rate$32.93$46.61
Growth rate5%5%
Number of jobs212,532152,555
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 81%
Average age4646
Years of experience88

What does a business account manager do?

Business Account Managers are experienced employees who manage client accounts. Companies usually employ them as distributors, retailers, manufacturers, or any other company with various business partnerships or dealings. They are in charge of managing the company's relationship with a specific client or group. They are the point of contact for these clients regarding requests or concerns related to company products or services. Business account managers ensure that the clients' concerns are properly addressed. They also ensure client loyalty and build harmonious working relationships with their assigned clients.

What does a national account manager do?

A national account manager is an individual who is responsible for maintaining strong relationships with key accounts from a particular region. To ensure long-term success, federal account managers must act as a liaison between customers and the internal team by achieving the customers' needs and requirements. They must identify and create attractive strategies to bring new customers and gain revenues. Also, candidates for national account managers must possess excellent interpersonal skills and experience managing national accounts.

Business account manager vs national account manager salary

Business account managers and national account managers have different pay scales, as shown below.

Business Account ManagerNational Account Manager
Average salary$68,498$96,948
Salary rangeBetween $44,000 And $104,000Between $73,000 And $127,000
Highest paying CityRedmond, WASan Francisco, CA
Highest paying stateNew JerseyCalifornia
Best paying companyMetaAmazon
Best paying industryTechnologyTechnology

Differences between business account manager and national account manager education

There are a few differences between a business account manager and a national account manager in terms of educational background:

Business Account ManagerNational Account Manager
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 81%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Business account manager vs national account manager demographics

Here are the differences between business account managers' and national account managers' demographics:

Business Account ManagerNational Account Manager
Average age4646
Gender ratioMale, 55.8% Female, 44.2%Male, 70.7% Female, 29.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between business account manager and national account manager duties and responsibilities

Business account manager example responsibilities.

  • Generate leads, prepare RFP responses, build relationships, identify business/functional requirements, present technical solutions and negotiate contracts.
  • Add PowerPoint graphical and word text supplemental materials to hold interest and increase memory retention on user trainings.
  • Prepare payroll for the entire company, including responsibility for investigating and resolving issues.
  • Utilize marketing development funds strategically with customers, analyzing ROI before committing more funds.
  • Create numerous technical documentation and user manuals including release memos, system descriptions and extend PowerPoint presentations.
  • Prepare customized corporate contracts/proposals, corporate budgets including conservative ROI, organize and conduct executive level meetings, presentations.
  • Show more

National account manager example responsibilities.

  • Achieve ROI optimization for key retailers nationwide; employ consultative sales methodology.
  • Managed/Analyze individual account POS numbers to assist in forecasting, manage inventory and overall category management.
  • Manage OEM relationship from a proactive consultative role proposing strategy and tactics for client base on research data and marketing/engagement metrics.
  • Improve sales process documentation by utilizing CRM to better communicate with field sales staff in idealizing customer interactions.
  • Close multi-million dollar deals with DOD agencies.
  • Provide enterprise class products including servers, storage, networking, virtualization, and, datacenter solutions.
  • Show more

Business account manager vs national account manager skills

Common business account manager skills
  • Customer Service, 18%
  • Product Knowledge, 8%
  • Account Management, 6%
  • Financial Statements, 5%
  • Business Sales, 4%
  • PowerPoint, 4%
Common national account manager skills
  • Account Management, 9%
  • Customer Service, 9%
  • National Accounts, 8%
  • Healthcare, 6%
  • CRM, 4%
  • Customer Relationships, 4%

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