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Channel account manager vs sales account manager

The differences between channel account managers and sales account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel account manager and a sales account manager. Additionally, a channel account manager has an average salary of $97,071, which is higher than the $58,630 average annual salary of a sales account manager.

The top three skills for a channel account manager include cam, cloud and channel sales. The most important skills for a sales account manager are customer service, CRM, and customer satisfaction.

Channel account manager vs sales account manager overview

Channel Account ManagerSales Account Manager
Yearly salary$97,071$58,630
Hourly rate$46.67$28.19
Growth rate5%5%
Number of jobs148,671163,697
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 70%
Average age4646
Years of experience88

What does a channel account manager do?

A channel account manager is responsible for handling client accounts and maintaining a healthy business relationship with partners by providing high-quality services according to their specifications and requirements. Channel account managers identify business opportunities and other services that would meet client demands and public interests by analyzing sales and market trends. They also contribute to the development of sales improvement techniques that would drive more revenues and profits for the business. A channel account manager handles a channel team that would support the deliverables and outputs for the clients within their budget limitations and timetable.

What does a sales account manager do?

The account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities. Account sales managers act as liaisons between the company and customer as well as build strong, long-lasting relationships by providing an improved customer experience. It is their responsibility to negotiate contracts and close deals to maximize sales profits. Also, they forecast track sales results and prepare reports on account status.

Channel account manager vs sales account manager salary

Channel account managers and sales account managers have different pay scales, as shown below.

Channel Account ManagerSales Account Manager
Average salary$97,071$58,630
Salary rangeBetween $58,000 And $161,000Between $33,000 And $101,000
Highest paying CityPhiladelphia, PASan Francisco, CA
Highest paying statePennsylvaniaHawaii
Best paying companyMetaGoogle
Best paying industryTechnologyTechnology

Differences between channel account manager and sales account manager education

There are a few differences between a channel account manager and a sales account manager in terms of educational background:

Channel Account ManagerSales Account Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Channel account manager vs sales account manager demographics

Here are the differences between channel account managers' and sales account managers' demographics:

Channel Account ManagerSales Account Manager
Average age4646
Gender ratioMale, 71.2% Female, 28.8%Male, 63.4% Female, 36.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between channel account manager and sales account manager duties and responsibilities

Channel account manager example responsibilities.

  • Manage key accounts of wholesalers, pharmacies chains and healthcare professionals.
  • Manage a portfolio of 1k+ SMB accounts, which generate $13M in revenue per year.
  • Manage accounts and opportunities with CRM and maximize customer retention with ongoing contact and license renewal management.
  • Manage and coordinate daily sales activities through target cold calling and telemarketing.
  • Support launch and first sale of Windstream's UCaaS cloud service power by Avaya.
  • Overachieve by proving value and benefit of equipment and future ROI through relationship selling.
  • Show more

Sales account manager example responsibilities.

  • Manage RFQ/RFP responses to telecommunication, government and utility customers utilizing CRM system to manage customers.
  • Recruit to develop and manage new sales territory selling MRO industrial goods and services to existing and potential customers.
  • Manage and coordinate daily sales activities through target cold calling and telemarketing.
  • Organize and maintain existing national clients for process refrigeration and HVAC maintenance and service.
  • Maintain database, create mailers, and work in SalesForce to determine new possible clients.
  • Founded in 1935 ATD has grown from a regional family-own company to a successful nationwide distribution enterprise.
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Channel account manager vs sales account manager skills

Common channel account manager skills
  • Cam, 8%
  • Cloud, 8%
  • Channel Sales, 7%
  • Channel Marketing, 5%
  • Salesforce, 4%
  • Account Management, 4%
Common sales account manager skills
  • Customer Service, 13%
  • CRM, 8%
  • Customer Satisfaction, 5%
  • Account Management, 5%
  • Product Knowledge, 4%
  • Business Development, 4%

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