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Commercial manager vs territory manager

The differences between commercial managers and territory managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a commercial manager and a territory manager. Additionally, a commercial manager has an average salary of $100,167, which is higher than the $73,728 average annual salary of a territory manager.

The top three skills for a commercial manager include project management, customer service and business development. The most important skills for a territory manager are customer service, patients, and product knowledge.

Commercial manager vs territory manager overview

Commercial ManagerTerritory Manager
Yearly salary$100,167$73,728
Hourly rate$48.16$35.45
Growth rate5%5%
Number of jobs104,252106,325
Job satisfaction-4
Most common degreeBachelor's Degree, 58%Bachelor's Degree, 78%
Average age4646
Years of experience88

What does a commercial manager do?

A commercial manager is in charge of devising strategies for optimal procedures. Their responsibilities typically revolve around liaising with clients to determine their needs, coordinating with different departments to gather necessary data, performing research and analysis to identify the strengths and weaknesses of existing systems, and developing new business plans for profit growth and efficient workflow. Furthermore, as a manager, it is essential to lead and encourage the staff to reach goals, all while implementing the company's policies and regulations.

What does a territory manager do?

A territory manager is responsible for monitoring the sales operations of the different sales team of an organization. One of the most crucial duties of a territory manager is to encourage the sales team to provide the best results for increasing the company's profitability. Territory managers are conducting sales training, improving marketing strategies and approach, reviewing sales pitches, analyzing current market trends, and reaching sales goals. Territory managers must display exceptional leadership and customer service skills to manage customers' needs and identify more business opportunities.

Commercial manager vs territory manager salary

Commercial managers and territory managers have different pay scales, as shown below.

Commercial ManagerTerritory Manager
Average salary$100,167$73,728
Salary rangeBetween $70,000 And $143,000Between $46,000 And $117,000
Highest paying CitySan Francisco, CASeattle, WA
Highest paying stateHawaiiAlaska
Best paying companyCheniere EnergyFUJIFILM Diosynth Biotechnologies
Best paying industryManufacturingPharmaceutical

Differences between commercial manager and territory manager education

There are a few differences between a commercial manager and a territory manager in terms of educational background:

Commercial ManagerTerritory Manager
Most common degreeBachelor's Degree, 58%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Commercial manager vs territory manager demographics

Here are the differences between commercial managers' and territory managers' demographics:

Commercial ManagerTerritory Manager
Average age4646
Gender ratioMale, 73.3% Female, 26.7%Male, 71.3% Female, 28.7%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between commercial manager and territory manager duties and responsibilities

Commercial manager example responsibilities.

  • Analyze and manage export-import logistics for select Chilean products import to Spain.
  • Perform outbound calls for upselling and offering additional products.
  • Contract with outside vendor for data analysis and CRM integration.
  • Prepare weekly sales and CRM reports utilize by senior management in forecasting annual revenue.
  • Develop multilevel sales programs for introducing new products to top tier distributors and distribution sales representatives.
  • Work with distributors, manufacture representatives and online accounts to ensure accurate distribution, pricing and promotions.
  • Show more

Territory manager example responsibilities.

  • Achieve MVP in Q3 2003 and Q1 through Q4 2004.
  • Manage promotional budgets focusing on high ROI events, thus increasing sales at lower promotional cost.
  • Manage all aspects of TM specification, sales, order management and delivery of customer's orders.
  • Generate leads through internet research, marketing, trade show participation, internal department cross-selling, and referrals.
  • Manage all aspects of SalesForce CRM integration and administration throughout the entire sales department
  • Achieve profitable relationships with current and prospective customers by providing exceptional customer support through attentiveness and extensive product knowledge.
  • Show more

Commercial manager vs territory manager skills

Common commercial manager skills
  • Project Management, 16%
  • Customer Service, 9%
  • Business Development, 8%
  • CRM, 8%
  • Customer Satisfaction, 4%
  • Client Relationships, 4%
Common territory manager skills
  • Customer Service, 13%
  • Patients, 8%
  • Product Knowledge, 7%
  • Work Ethic, 7%
  • CRM, 5%
  • Excellent Interpersonal, 4%

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