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The differences between development & marketing associates and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a development & marketing associate and a marketing specialist. Additionally, a development & marketing associate has an average salary of $70,545, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a development & marketing associate include digital marketing, market research and CSS. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Development & Marketing Associate | Marketing Specialist | |
| Yearly salary | $70,545 | $54,942 |
| Hourly rate | $33.92 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 122,421 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A development and marketing associate is primarily in charge of developing marketing materials and strategies to help companies reach sales targets and boost brand awareness. Their duties usually involve conducting market research and analyses to find client and business opportunities, generating leads, and building positive relationships with clients through optimal services. They also participate in developing business and marketing plans, maintaining records, and communicating with clients to promote products and services, aiming to secure sales and ensure client satisfaction.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Development & marketing associates and marketing specialists have different pay scales, as shown below.
| Development & Marketing Associate | Marketing Specialist | |
| Average salary | $70,545 | $54,942 |
| Salary range | Between $50,000 And $98,000 | Between $36,000 And $82,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Build-A-Bear Workshop | |
| Best paying industry | Finance | Technology |
There are a few differences between a development & marketing associate and a marketing specialist in terms of educational background:
| Development & Marketing Associate | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between development & marketing associates' and marketing specialists' demographics:
| Development & Marketing Associate | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.5% White, 65.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |