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Development & program manager vs marketing program manager

The differences between development & program managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a development & program manager and a marketing program manager. Additionally, a development & program manager has an average salary of $102,824, which is higher than the $86,807 average annual salary of a marketing program manager.

The top three skills for a development & program manager include professional development, project management and program management. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.

Development & program manager vs marketing program manager overview

Development & Program ManagerMarketing Program Manager
Yearly salary$102,824$86,807
Hourly rate$49.43$41.73
Growth rate10%10%
Number of jobs186,222173,228
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a development & program manager do?

The responsibilities of a development and program manager depend on one's place or industry of employment. Typically, they are in charge of overseeing the operations behind various projects and programs, ensuring everything is running smoothly and efficiently. They must also devise new strategies to improve workforce performance and services, identify new opportunities for profit growth, and determine the needs of clients. Furthermore, as a manager, it is essential to lead and encourage the team in the joint effort to reach goals, all while implementing the company's policies and regulations.

What does a marketing program manager do?

The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.

Development & program manager vs marketing program manager salary

Development & program managers and marketing program managers have different pay scales, as shown below.

Development & Program ManagerMarketing Program Manager
Average salary$102,824$86,807
Salary rangeBetween $76,000 And $137,000Between $64,000 And $116,000
Highest paying CityMenlo Park, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyFoundation MedicineMeta
Best paying industryTechnologyTransportation

Differences between development & program manager and marketing program manager education

There are a few differences between a development & program manager and a marketing program manager in terms of educational background:

Development & Program ManagerMarketing Program Manager
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Development & program manager vs marketing program manager demographics

Here are the differences between development & program managers' and marketing program managers' demographics:

Development & Program ManagerMarketing Program Manager
Average age3939
Gender ratioMale, 58.3% Female, 41.7%Male, 38.7% Female, 61.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between development & program manager and marketing program manager duties and responsibilities

Development & program manager example responsibilities.

  • Manage PLM data integrity report and PLM post launch report by project.
  • Manage a budget of $600,000 each year to maintain annual KPIs.
  • Develop, establish, and manage product families OEM in and out relationships.
  • Shape the strategic direction and implement CRM strategies to manage a corporate loyalty program.
  • Manage the vendor selection process among OEM candidates and manage requirements lock down across vendors.
  • Manage direct and indirect sales channels and strategic partners within the Americas for new development products.
  • Show more

Marketing program manager example responsibilities.

  • Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
  • Manage RFP solicitation and response process.
  • Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
  • Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
  • Manage major CRM implementation project for global aerospace company.
  • Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
  • Show more

Development & program manager vs marketing program manager skills

Common development & program manager skills
  • Professional Development, 22%
  • Project Management, 10%
  • Program Management, 8%
  • Business Development, 4%
  • HR, 4%
  • Program Development, 3%
Common marketing program manager skills
  • Digital Marketing, 14%
  • Project Management, 7%
  • Marketing Campaigns, 6%
  • B2B Marketing, 5%
  • Integrated Marketing, 5%
  • Salesforce, 3%

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