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The differences between digital marketing coordinators and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing coordinator and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $50,405 average annual salary of a digital marketing coordinator.
The top three skills for a digital marketing coordinator include digital marketing, email marketing and google analytics. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Digital Marketing Coordinator | Marketing Analyst | |
| Yearly salary | $50,405 | $59,380 |
| Hourly rate | $24.23 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 93,383 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing coordinator is an individual who is responsible for optimizing the digital marketing programs of an organization. Also known as eCommerce marketing coordinators, digital marketing coordinators are required to spearhead strategic growth efforts by using the latest web and marketing systems to capitalize on current trends. They manage marketing campaigns on multiple digital platforms such as email, search engine optimization (SEO), and search engine marketing (SEM) to boost revenue for the organization's products. Digital marketing coordinators must also report any successes or shortcomings to the marketing and sales team.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Digital marketing coordinators and marketing analysts have different pay scales, as shown below.
| Digital Marketing Coordinator | Marketing Analyst | |
| Average salary | $50,405 | $59,380 |
| Salary range | Between $37,000 And $67,000 | Between $41,000 And $84,000 |
| Highest paying City | Hoboken, NJ | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Salinas Valley Memorial Healthcare System | Meta |
| Best paying industry | Professional | Finance |
There are a few differences between a digital marketing coordinator and a marketing analyst in terms of educational background:
| Digital Marketing Coordinator | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing coordinators' and marketing analysts' demographics:
| Digital Marketing Coordinator | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.7% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |