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The differences between digital marketing coordinators and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing coordinator, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $50,405 average annual salary of a digital marketing coordinator.
The top three skills for a digital marketing coordinator include digital marketing, email marketing and google analytics. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Digital Marketing Coordinator | Marketing Executive | |
| Yearly salary | $50,405 | $73,499 |
| Hourly rate | $24.23 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 93,383 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A digital marketing coordinator is an individual who is responsible for optimizing the digital marketing programs of an organization. Also known as eCommerce marketing coordinators, digital marketing coordinators are required to spearhead strategic growth efforts by using the latest web and marketing systems to capitalize on current trends. They manage marketing campaigns on multiple digital platforms such as email, search engine optimization (SEO), and search engine marketing (SEM) to boost revenue for the organization's products. Digital marketing coordinators must also report any successes or shortcomings to the marketing and sales team.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Digital marketing coordinators and marketing executives have different pay scales, as shown below.
| Digital Marketing Coordinator | Marketing Executive | |
| Average salary | $50,405 | $73,499 |
| Salary range | Between $37,000 And $67,000 | Between $49,000 And $108,000 |
| Highest paying City | Hoboken, NJ | San Francisco, CA |
| Highest paying state | Delaware | Nevada |
| Best paying company | Salinas Valley Memorial Healthcare System | Microsoft |
| Best paying industry | Professional | Retail |
There are a few differences between a digital marketing coordinator and a marketing executive in terms of educational background:
| Digital Marketing Coordinator | Marketing Executive | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 70% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing coordinators' and marketing executives' demographics:
| Digital Marketing Coordinator | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.7% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |