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The differences between digital marketing coordinators and social media assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing coordinator and a social media assistant. Additionally, a digital marketing coordinator has an average salary of $50,405, which is higher than the $44,134 average annual salary of a social media assistant.
The top three skills for a digital marketing coordinator include digital marketing, email marketing and google analytics. The most important skills for a social media assistant are facebook, instagram, and twitter.
| Digital Marketing Coordinator | Social Media Assistant | |
| Yearly salary | $50,405 | $44,134 |
| Hourly rate | $24.23 | $21.22 |
| Growth rate | 19% | 19% |
| Number of jobs | 93,383 | 47,809 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing coordinator is an individual who is responsible for optimizing the digital marketing programs of an organization. Also known as eCommerce marketing coordinators, digital marketing coordinators are required to spearhead strategic growth efforts by using the latest web and marketing systems to capitalize on current trends. They manage marketing campaigns on multiple digital platforms such as email, search engine optimization (SEO), and search engine marketing (SEM) to boost revenue for the organization's products. Digital marketing coordinators must also report any successes or shortcomings to the marketing and sales team.
A Social Media Assistant manages a company's social media channels, such as Facebook, LinkedIn, Twitter, and other important platforms. Other duties include adding, editing, and monitoring content on social media platforms.
Digital marketing coordinators and social media assistants have different pay scales, as shown below.
| Digital Marketing Coordinator | Social Media Assistant | |
| Average salary | $50,405 | $44,134 |
| Salary range | Between $37,000 And $67,000 | Between $31,000 And $61,000 |
| Highest paying City | Hoboken, NJ | Egg Harbor, NJ |
| Highest paying state | Delaware | Washington |
| Best paying company | Salinas Valley Memorial Healthcare System | Jacobs Engineering Group |
| Best paying industry | Professional | Education |
There are a few differences between a digital marketing coordinator and a social media assistant in terms of educational background:
| Digital Marketing Coordinator | Social Media Assistant | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 78% |
| Most common major | Marketing | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing coordinators' and social media assistants' demographics:
| Digital Marketing Coordinator | Social Media Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 28.6% Female, 71.4% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.7% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.4% White, 66.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |