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Digital media consultant vs marketing consultant

The differences between digital media consultants and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital media consultant, becoming a marketing consultant takes usually requires 4-6 years. Additionally, a digital media consultant has an average salary of $74,169, which is higher than the $70,593 average annual salary of a marketing consultant.

The top three skills for a digital media consultant include digital marketing, web design and digital campaigns. The most important skills for a marketing consultant are customer service, web content, and media sales.

Digital media consultant vs marketing consultant overview

Digital Media ConsultantMarketing Consultant
Yearly salary$74,169$70,593
Hourly rate$35.66$33.94
Growth rate8%19%
Number of jobs31,01288,935
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Average age4237
Years of experience46

Digital media consultant vs marketing consultant salary

Digital media consultants and marketing consultants have different pay scales, as shown below.

Digital Media ConsultantMarketing Consultant
Average salary$74,169$70,593
Salary rangeBetween $54,000 And $100,000Between $44,000 And $112,000
Highest paying City-Wilmington, DE
Highest paying state-Delaware
Best paying company-Meta
Best paying industry-Technology

Differences between digital media consultant and marketing consultant education

There are a few differences between a digital media consultant and a marketing consultant in terms of educational background:

Digital Media ConsultantMarketing Consultant
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityUniversity of Georgia

Digital media consultant vs marketing consultant demographics

Here are the differences between digital media consultants' and marketing consultants' demographics:

Digital Media ConsultantMarketing Consultant
Average age4237
Gender ratioMale, 60.0% Female, 40.0%Male, 46.0% Female, 54.0%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage12%10%

Differences between digital media consultant and marketing consultant duties and responsibilities

Digital media consultant example responsibilities.

  • Create and manage Facebook company page
  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Design websites, professional Facebook pages, and reputation management campaigns and develop impressive business profiles.
  • Recommend customized advertising programs to produce the maximum ROI within each client's budget.
  • Advise clients on appropriate digital method (s) that will provide them with the best ROI.
  • Strategize daily business and market interaction by contacting businesses for SuperMedia presenting Online and PPC advertisements, improving profit generation.
  • Show more

Marketing consultant example responsibilities.

  • Contact inbound leads using HubSpot.
  • Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
  • Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
  • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
  • Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
  • Manage online affiliate marketing tactics utilizing blogs and PPC campaigns
  • Show more

Digital media consultant vs marketing consultant skills

Common digital media consultant skills
  • Digital Marketing, 16%
  • Web Design, 15%
  • Digital Campaigns, 7%
  • Digital Products, 5%
  • Client Facing, 5%
  • Search Engine Optimization, 4%
Common marketing consultant skills
  • Customer Service, 12%
  • Web Content, 10%
  • Media Sales, 10%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Salesforce Marketing Cloud, 4%

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