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Digital media consultant vs marketing coordinator

The differences between digital media consultants and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital media consultant, becoming a marketing coordinator takes usually requires 4-6 years. Additionally, a digital media consultant has an average salary of $74,169, which is higher than the $48,326 average annual salary of a marketing coordinator.

The top three skills for a digital media consultant include digital marketing, web design and digital campaigns. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.

Digital media consultant vs marketing coordinator overview

Digital Media ConsultantMarketing Coordinator
Yearly salary$74,169$48,326
Hourly rate$35.66$23.23
Growth rate8%19%
Number of jobs31,01291,281
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 80%
Average age4237
Years of experience46

Digital media consultant vs marketing coordinator salary

Digital media consultants and marketing coordinators have different pay scales, as shown below.

Digital Media ConsultantMarketing Coordinator
Average salary$74,169$48,326
Salary rangeBetween $54,000 And $100,000Between $34,000 And $67,000
Highest paying City-New York, NY
Highest paying state-New Jersey
Best paying company-Keller Williams Capital Properties
Best paying industry-Technology

Differences between digital media consultant and marketing coordinator education

There are a few differences between a digital media consultant and a marketing coordinator in terms of educational background:

Digital Media ConsultantMarketing Coordinator
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityUniversity of Georgia

Digital media consultant vs marketing coordinator demographics

Here are the differences between digital media consultants' and marketing coordinators' demographics:

Digital Media ConsultantMarketing Coordinator
Average age4237
Gender ratioMale, 60.0% Female, 40.0%Male, 27.4% Female, 72.6%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%
LGBT Percentage12%10%

Differences between digital media consultant and marketing coordinator duties and responsibilities

Digital media consultant example responsibilities.

  • Create and manage Facebook company page
  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Design websites, professional Facebook pages, and reputation management campaigns and develop impressive business profiles.
  • Recommend customized advertising programs to produce the maximum ROI within each client's budget.
  • Advise clients on appropriate digital method (s) that will provide them with the best ROI.
  • Strategize daily business and market interaction by contacting businesses for SuperMedia presenting Online and PPC advertisements, improving profit generation.
  • Show more

Marketing coordinator example responsibilities.

  • Produce and manage content of company blog using WordPress.
  • Manage first phase of company rebranding and website redesign (not yet implement).
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
  • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Show more

Digital media consultant vs marketing coordinator skills

Common digital media consultant skills
  • Digital Marketing, 16%
  • Web Design, 15%
  • Digital Campaigns, 7%
  • Digital Products, 5%
  • Client Facing, 5%
  • Search Engine Optimization, 4%
Common marketing coordinator skills
  • Digital Marketing, 8%
  • Customer Service, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Email Campaigns, 4%
  • Press Releases, 4%

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