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The differences between digital media directors and content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital media director and a content manager. Additionally, a digital media director has an average salary of $99,208, which is higher than the $75,124 average annual salary of a content manager.
The top three skills for a digital media director include digital marketing, facebook and instagram. The most important skills for a content manager are digital marketing, content strategy, and content creation.
| Digital Media Director | Content Manager | |
| Yearly salary | $99,208 | $75,124 |
| Hourly rate | $47.70 | $36.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 53,202 | 108,058 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital media director spearheads and oversees various digital campaigns and marketing programs, ensuring efficiency and client satisfaction. They take the lead in conducting market research and analyses, developing and implementing campaign plans, coordinating with clients and business partners, liaising with internal parties, and making significant decisions according to project guidelines. It is also their duty to set goals and timelines, establish strategies, participate in recruiting and hiring employees, and supervise operations. Moreover, a digital medial director empowers staff to reach goals and implements company policies and standards.
A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.
Digital media directors and content managers have different pay scales, as shown below.
| Digital Media Director | Content Manager | |
| Average salary | $99,208 | $75,124 |
| Salary range | Between $66,000 And $148,000 | Between $50,000 And $111,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Archdiocese of Chicago | Meta |
| Best paying industry | - | Technology |
There are a few differences between a digital media director and a content manager in terms of educational background:
| Digital Media Director | Content Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Most common major | Communication | English |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital media directors' and content managers' demographics:
| Digital Media Director | Content Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.4% Female, 33.6% | Male, 49.1% Female, 50.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |