Post job

Digital media director vs digital marketing manager

The differences between digital media directors and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital media director and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $99,208 average annual salary of a digital media director.

The top three skills for a digital media director include digital marketing, facebook and instagram. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.

Digital media director vs digital marketing manager overview

Digital Media DirectorDigital Marketing Manager
Yearly salary$99,208$99,563
Hourly rate$47.70$47.87
Growth rate10%10%
Number of jobs53,202126,137
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a digital media director do?

A digital media director spearheads and oversees various digital campaigns and marketing programs, ensuring efficiency and client satisfaction. They take the lead in conducting market research and analyses, developing and implementing campaign plans, coordinating with clients and business partners, liaising with internal parties, and making significant decisions according to project guidelines. It is also their duty to set goals and timelines, establish strategies, participate in recruiting and hiring employees, and supervise operations. Moreover, a digital medial director empowers staff to reach goals and implements company policies and standards.

What does a digital marketing manager do?

As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.

Digital media director vs digital marketing manager salary

Digital media directors and digital marketing managers have different pay scales, as shown below.

Digital Media DirectorDigital Marketing Manager
Average salary$99,208$99,563
Salary rangeBetween $66,000 And $148,000Between $71,000 And $138,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaNew Jersey
Best paying companyArchdiocese of ChicagoConrad N. Hilton Foundation
Best paying industry--

Differences between digital media director and digital marketing manager education

There are a few differences between a digital media director and a digital marketing manager in terms of educational background:

Digital Media DirectorDigital Marketing Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 77%
Most common majorCommunicationMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital media director vs digital marketing manager demographics

Here are the differences between digital media directors' and digital marketing managers' demographics:

Digital Media DirectorDigital Marketing Manager
Average age3939
Gender ratioMale, 66.4% Female, 33.6%Male, 56.0% Female, 44.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital media director and digital marketing manager duties and responsibilities

Digital media director example responsibilities.

  • Manage company website including photography of all images, update images and information as necessary.
  • Implement KPIs for communication of digital progress.
  • Work with outside agencies to implement double fan-gate sweepstakes with team and sponsors on Facebook.
  • Align all KPIs to track the right metrics to ensure timely plan adjustments and success.
  • Develop ROI models for content investment, white label gaming, digital download and subscription services, etc.
  • Prepare ROI documents and marketing collateral.
  • Show more

Digital marketing manager example responsibilities.

  • Manage social media accounts; more than double Instagram & Facebook followers.
  • Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
  • Manage all QA and UAT to ensure all web enhancements meet business requirements.
  • Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
  • Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
  • Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.
  • Show more

Digital media director vs digital marketing manager skills

Common digital media director skills
  • Digital Marketing, 21%
  • Facebook, 6%
  • Instagram, 4%
  • Media Planning, 4%
  • Video Production, 4%
  • Google Analytics, 4%
Common digital marketing manager skills
  • Digital Marketing, 24%
  • Google Analytics, 5%
  • Email Marketing, 5%
  • Marketing Campaigns, 4%
  • Project Management, 3%
  • B Testing, 3%

Browse executive management jobs