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The differences between digital media directors and directors of digital marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital media director and a director of digital marketing. Additionally, a director of digital marketing has an average salary of $112,413, which is higher than the $99,208 average annual salary of a digital media director.
The top three skills for a digital media director include digital marketing, facebook and instagram. The most important skills for a director of digital marketing are digital marketing, kpis, and marketing campaigns.
| Digital Media Director | Director Of Digital Marketing | |
| Yearly salary | $99,208 | $112,413 |
| Hourly rate | $47.70 | $54.04 |
| Growth rate | 10% | 10% |
| Number of jobs | 53,202 | 104,062 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital media director spearheads and oversees various digital campaigns and marketing programs, ensuring efficiency and client satisfaction. They take the lead in conducting market research and analyses, developing and implementing campaign plans, coordinating with clients and business partners, liaising with internal parties, and making significant decisions according to project guidelines. It is also their duty to set goals and timelines, establish strategies, participate in recruiting and hiring employees, and supervise operations. Moreover, a digital medial director empowers staff to reach goals and implements company policies and standards.
A director of digital marketing oversees the online marketing operations in a company or organization. Their responsibilities typically revolve around crafting strategies to utilize web platforms for increasing brand awareness, producing reports and presentations, liaising with clients and stakeholders, approving projects, and coordinating with analysts, designers, managers, and writers. There are also instances where they must set the budget and goals, recruit staff, and reach out to vendors or suppliers. Furthermore, as a director, it is crucial to implement all policies and regulations, all while leading and shaping the team into a valuable asset of the company.
Digital media directors and directors of digital marketing have different pay scales, as shown below.
| Digital Media Director | Director Of Digital Marketing | |
| Average salary | $99,208 | $112,413 |
| Salary range | Between $66,000 And $148,000 | Between $74,000 And $169,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Archdiocese of Chicago | Roku |
| Best paying industry | - | Technology |
There are a few differences between a digital media director and a director of digital marketing in terms of educational background:
| Digital Media Director | Director Of Digital Marketing | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Most common major | Communication | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital media directors' and directors of digital marketing' demographics:
| Digital Media Director | Director Of Digital Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.4% Female, 33.6% | Male, 63.0% Female, 37.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |