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The differences between digital media directors and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital media director and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $99,208 average annual salary of a digital media director.
The top three skills for a digital media director include digital marketing, facebook and instagram. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Digital Media Director | Marketing Director | |
| Yearly salary | $99,208 | $114,906 |
| Hourly rate | $47.70 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 53,202 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital media director spearheads and oversees various digital campaigns and marketing programs, ensuring efficiency and client satisfaction. They take the lead in conducting market research and analyses, developing and implementing campaign plans, coordinating with clients and business partners, liaising with internal parties, and making significant decisions according to project guidelines. It is also their duty to set goals and timelines, establish strategies, participate in recruiting and hiring employees, and supervise operations. Moreover, a digital medial director empowers staff to reach goals and implements company policies and standards.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Digital media directors and marketing directors have different pay scales, as shown below.
| Digital Media Director | Marketing Director | |
| Average salary | $99,208 | $114,906 |
| Salary range | Between $66,000 And $148,000 | Between $68,000 And $193,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Archdiocese of Chicago | Brookfield Properties |
| Best paying industry | - | Manufacturing |
There are a few differences between a digital media director and a marketing director in terms of educational background:
| Digital Media Director | Marketing Director | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital media directors' and marketing directors' demographics:
| Digital Media Director | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.4% Female, 33.6% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |