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The differences between digital media directors and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital media director and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $99,208 average annual salary of a digital media director.
The top three skills for a digital media director include digital marketing, facebook and instagram. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.
| Digital Media Director | Marketing Vice President | |
| Yearly salary | $99,208 | $177,188 |
| Hourly rate | $47.70 | $85.19 |
| Growth rate | 10% | 10% |
| Number of jobs | 53,202 | 111,356 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital media director spearheads and oversees various digital campaigns and marketing programs, ensuring efficiency and client satisfaction. They take the lead in conducting market research and analyses, developing and implementing campaign plans, coordinating with clients and business partners, liaising with internal parties, and making significant decisions according to project guidelines. It is also their duty to set goals and timelines, establish strategies, participate in recruiting and hiring employees, and supervise operations. Moreover, a digital medial director empowers staff to reach goals and implements company policies and standards.
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Digital media directors and marketing vice presidents have different pay scales, as shown below.
| Digital Media Director | Marketing Vice President | |
| Average salary | $99,208 | $177,188 |
| Salary range | Between $66,000 And $148,000 | Between $121,000 And $258,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Oregon |
| Best paying company | Archdiocese of Chicago | Coty |
| Best paying industry | - | Retail |
There are a few differences between a digital media director and a marketing vice president in terms of educational background:
| Digital Media Director | Marketing Vice President | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital media directors' and marketing vice presidents' demographics:
| Digital Media Director | Marketing Vice President | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.4% Female, 33.6% | Male, 64.4% Female, 35.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |