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The differences between digital media directors and media directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a digital media director, becoming a media director takes usually requires 2-4 years. Additionally, a media director has an average salary of $112,564, which is higher than the $99,208 average annual salary of a digital media director.
The top three skills for a digital media director include digital marketing, facebook and instagram. The most important skills for a media director are digital marketing, video production, and media planning.
| Digital Media Director | Media Director | |
| Yearly salary | $99,208 | $112,564 |
| Hourly rate | $47.70 | $54.12 |
| Growth rate | 10% | 8% |
| Number of jobs | 53,202 | 22,511 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Average age | 39 | 42 |
| Years of experience | 10 | 4 |
A digital media director spearheads and oversees various digital campaigns and marketing programs, ensuring efficiency and client satisfaction. They take the lead in conducting market research and analyses, developing and implementing campaign plans, coordinating with clients and business partners, liaising with internal parties, and making significant decisions according to project guidelines. It is also their duty to set goals and timelines, establish strategies, participate in recruiting and hiring employees, and supervise operations. Moreover, a digital medial director empowers staff to reach goals and implements company policies and standards.
A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.
Digital media directors and media directors have different pay scales, as shown below.
| Digital Media Director | Media Director | |
| Average salary | $99,208 | $112,564 |
| Salary range | Between $66,000 And $148,000 | Between $73,000 And $172,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Nevada |
| Best paying company | Archdiocese of Chicago | |
| Best paying industry | - | Professional |
There are a few differences between a digital media director and a media director in terms of educational background:
| Digital Media Director | Media Director | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Stanford University |
Here are the differences between digital media directors' and media directors' demographics:
| Digital Media Director | Media Director | |
| Average age | 39 | 42 |
| Gender ratio | Male, 66.4% Female, 33.6% | Male, 62.0% Female, 38.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 16% |