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Digital media director vs media manager

The differences between digital media directors and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital media director and a media manager. Additionally, a digital media director has an average salary of $99,208, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for a digital media director include digital marketing, facebook and instagram. The most important skills for a media manager are digital marketing, kpis, and media planning.

Digital media director vs media manager overview

Digital Media DirectorMedia Manager
Yearly salary$99,208$96,475
Hourly rate$47.70$46.38
Growth rate10%10%
Number of jobs53,202110,888
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does a digital media director do?

A digital media director spearheads and oversees various digital campaigns and marketing programs, ensuring efficiency and client satisfaction. They take the lead in conducting market research and analyses, developing and implementing campaign plans, coordinating with clients and business partners, liaising with internal parties, and making significant decisions according to project guidelines. It is also their duty to set goals and timelines, establish strategies, participate in recruiting and hiring employees, and supervise operations. Moreover, a digital medial director empowers staff to reach goals and implements company policies and standards.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Digital media director vs media manager salary

Digital media directors and media managers have different pay scales, as shown below.

Digital Media DirectorMedia Manager
Average salary$99,208$96,475
Salary rangeBetween $66,000 And $148,000Between $66,000 And $140,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaPennsylvania
Best paying companyArchdiocese of ChicagoMeta
Best paying industry-Automotive

Differences between digital media director and media manager education

There are a few differences between a digital media director and a media manager in terms of educational background:

Digital Media DirectorMedia Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital media director vs media manager demographics

Here are the differences between digital media directors' and media managers' demographics:

Digital Media DirectorMedia Manager
Average age3939
Gender ratioMale, 66.4% Female, 33.6%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital media director and media manager duties and responsibilities

Digital media director example responsibilities.

  • Manage company website including photography of all images, update images and information as necessary.
  • Implement KPIs for communication of digital progress.
  • Work with outside agencies to implement double fan-gate sweepstakes with team and sponsors on Facebook.
  • Align all KPIs to track the right metrics to ensure timely plan adjustments and success.
  • Develop ROI models for content investment, white label gaming, digital download and subscription services, etc.
  • Prepare ROI documents and marketing collateral.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Digital media director vs media manager skills

Common digital media director skills
  • Digital Marketing, 21%
  • Facebook, 6%
  • Instagram, 4%
  • Media Planning, 4%
  • Video Production, 4%
  • Google Analytics, 4%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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