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The differences between digital media directors and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital media director and a media manager. Additionally, a digital media director has an average salary of $99,208, which is higher than the $96,475 average annual salary of a media manager.
The top three skills for a digital media director include digital marketing, facebook and instagram. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Digital Media Director | Media Manager | |
| Yearly salary | $99,208 | $96,475 |
| Hourly rate | $47.70 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 53,202 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital media director spearheads and oversees various digital campaigns and marketing programs, ensuring efficiency and client satisfaction. They take the lead in conducting market research and analyses, developing and implementing campaign plans, coordinating with clients and business partners, liaising with internal parties, and making significant decisions according to project guidelines. It is also their duty to set goals and timelines, establish strategies, participate in recruiting and hiring employees, and supervise operations. Moreover, a digital medial director empowers staff to reach goals and implements company policies and standards.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Digital media directors and media managers have different pay scales, as shown below.
| Digital Media Director | Media Manager | |
| Average salary | $99,208 | $96,475 |
| Salary range | Between $66,000 And $148,000 | Between $66,000 And $140,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Archdiocese of Chicago | Meta |
| Best paying industry | - | Automotive |
There are a few differences between a digital media director and a media manager in terms of educational background:
| Digital Media Director | Media Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital media directors' and media managers' demographics:
| Digital Media Director | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.4% Female, 33.6% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |