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The differences between digital media directors and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital media director and an online marketing manager. Additionally, a digital media director has an average salary of $99,208, which is higher than the $96,212 average annual salary of an online marketing manager.
The top three skills for a digital media director include digital marketing, facebook and instagram. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Digital Media Director | Online Marketing Manager | |
| Yearly salary | $99,208 | $96,212 |
| Hourly rate | $47.70 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 53,202 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital media director spearheads and oversees various digital campaigns and marketing programs, ensuring efficiency and client satisfaction. They take the lead in conducting market research and analyses, developing and implementing campaign plans, coordinating with clients and business partners, liaising with internal parties, and making significant decisions according to project guidelines. It is also their duty to set goals and timelines, establish strategies, participate in recruiting and hiring employees, and supervise operations. Moreover, a digital medial director empowers staff to reach goals and implements company policies and standards.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Digital media directors and online marketing managers have different pay scales, as shown below.
| Digital Media Director | Online Marketing Manager | |
| Average salary | $99,208 | $96,212 |
| Salary range | Between $66,000 And $148,000 | Between $69,000 And $133,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Archdiocese of Chicago | Meta |
| Best paying industry | - | Utilities |
There are a few differences between a digital media director and an online marketing manager in terms of educational background:
| Digital Media Director | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Most common major | Communication | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital media directors' and online marketing managers' demographics:
| Digital Media Director | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.4% Female, 33.6% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |