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The differences between digital strategists and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital strategist and a marketing assistant. Additionally, a digital strategist has an average salary of $72,491, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for a digital strategist include digital marketing, digital strategy and google analytics. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Digital Strategist | Marketing Assistant | |
| Yearly salary | $72,491 | $39,442 |
| Hourly rate | $34.85 | $18.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 25,123 | 77,611 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital strategist is responsible for managing and releasing digital media content to promote brand awareness on media platforms for the target audience. Digital strategists work closely with the creative and marketing team to establish effective online campaigns and engaging assets to attract customers in the market. They also monitor the efficiency and accuracy of the company's digital media channels, implementing strategic procedures to maintain its effectiveness on a growing customer base according to clients' standards and business requirements.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Digital strategists and marketing assistants have different pay scales, as shown below.
| Digital Strategist | Marketing Assistant | |
| Average salary | $72,491 | $39,442 |
| Salary range | Between $49,000 And $106,000 | Between $28,000 And $55,000 |
| Highest paying City | Seattle, WA | Jersey City, NJ |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Meta | |
| Best paying industry | Technology | Finance |
There are a few differences between a digital strategist and a marketing assistant in terms of educational background:
| Digital Strategist | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital strategists' and marketing assistants' demographics:
| Digital Strategist | Marketing Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 55.8% Female, 44.2% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.8% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |