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The differences between digital strategists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital strategist and a marketing specialist. Additionally, a digital strategist has an average salary of $72,491, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a digital strategist include digital marketing, digital strategy and google analytics. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Digital Strategist | Marketing Specialist | |
| Yearly salary | $72,491 | $54,942 |
| Hourly rate | $34.85 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 25,123 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital strategist is responsible for managing and releasing digital media content to promote brand awareness on media platforms for the target audience. Digital strategists work closely with the creative and marketing team to establish effective online campaigns and engaging assets to attract customers in the market. They also monitor the efficiency and accuracy of the company's digital media channels, implementing strategic procedures to maintain its effectiveness on a growing customer base according to clients' standards and business requirements.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Digital strategists and marketing specialists have different pay scales, as shown below.
| Digital Strategist | Marketing Specialist | |
| Average salary | $72,491 | $54,942 |
| Salary range | Between $49,000 And $106,000 | Between $36,000 And $82,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Meta | |
| Best paying industry | Technology | Technology |
There are a few differences between a digital strategist and a marketing specialist in terms of educational background:
| Digital Strategist | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital strategists' and marketing specialists' demographics:
| Digital Strategist | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 55.8% Female, 44.2% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.8% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |