Direct marketing coordinator vs marketing specialist

The differences between direct marketing coordinators and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a direct marketing coordinator and a marketing specialist. Additionally, a direct marketing coordinator has an average salary of $84,613, which is higher than the $54,942 average annual salary of a marketing specialist.

The top three skills for a direct marketing coordinator include marketing campaigns, e-mail campaigns and customer data. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Direct marketing coordinator vs marketing specialist overview

	Direct Marketing Coordinator	Marketing Specialist
Yearly salary	$84,613	$54,942
Hourly rate	$40.68	$26.41
Growth rate	19%	19%
Number of jobs	105,841	87,145
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

Direct marketing coordinator vs marketing specialist salary

Direct marketing coordinators and marketing specialists have different pay scales, as shown below.

	Direct Marketing Coordinator	Marketing Specialist
Average salary	$84,613	$54,942
Salary range	Between $52,000 And $137,000	Between $36,000 And $82,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	Google
Best paying industry	-	Technology

Differences between direct marketing coordinator and marketing specialist education

There are a few differences between a direct marketing coordinator and a marketing specialist in terms of educational background:

	Direct Marketing Coordinator	Marketing Specialist
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Direct marketing coordinator vs marketing specialist demographics

Here are the differences between direct marketing coordinators' and marketing specialists' demographics:

	Direct Marketing Coordinator	Marketing Specialist
Average age	37	37
Gender ratio	Male, 27.8% Female, 72.2%	Male, 35.5% Female, 64.5%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.2% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between direct marketing coordinator and marketing specialist duties and responsibilities

Direct marketing coordinator example responsibilities.

Direct and manage outsource SEO, social media, and PPC campaigns.
Manage updating and implementation of collateral pieces such as: flyers, sales brochures, demographics profiles, maps, etc.
Monitor the ROI on lists acquire.
Design landing pages for social media and PPC campaigns.
Track direct marketing program performance using response rate, sales and ROI measures for control and test scenarios.
Produce compelling and graphically sophisticate PowerPoint presentations that capture the value of both tactical and strategic sponsorship driven programs.

Marketing specialist example responsibilities.

Manage company twitter feed, posting new requisitions and articles of interest.
Generate leads, create property postings, social media (Instagram, Facebook, etc . )
Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.

Direct marketing coordinator vs marketing specialist skills

Common direct marketing coordinator skills

Marketing Campaigns, 18%
E-Mail Campaigns, 14%
Customer Data, 14%
Telemarketing, 8%
Website Content, 6%
HTML, 5%

Common marketing specialist skills

Digital Marketing, 13%
Marketing Campaigns, 6%
Project Management, 5%
Email Marketing, 4%
PowerPoint, 4%
Customer Service, 4%

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Direct Marketing Coordinator
Direct Marketing Coordinator vs Marketing Specialist

Updated January 8, 2025

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