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The differences between direct marketing specialists and business specialists can be seen in a few details. Each job has different responsibilities and duties. Additionally, a business specialist has an average salary of $73,521, which is higher than the $59,907 average annual salary of a direct marketing specialist.
The top three skills for a direct marketing specialist include marketing campaigns, customer service and data entry. The most important skills for a business specialist are patients, customer service, and product knowledge.
| Direct Marketing Specialist | Business Specialist | |
| Yearly salary | $59,907 | $73,521 |
| Hourly rate | $28.80 | $35.35 |
| Growth rate | 19% | 4% |
| Number of jobs | 125,958 | 95,909 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 65% |
| Average age | 37 | 44 |
| Years of experience | 6 | - |
A direct marketing specialist develops marketing strategies and promotes products or services directly to customers, aiming to secure sales and raise brand awareness. Their responsibilities usually include conducting market research and analyses, studying the consumer trends and competitors, identifying business and client opportunities, establishing objectives, and creating marketing materials for different programs and platforms. Moreover, there are times when a direct marketing specialist collaborates with external parties such as vendors and distributors, analyze client feedback, and assist clients by answering inquiries, processing sales, and solving issues and concerns.
A business specialist's role is to perform research and analysis to determine the company's strengths and weaknesses, aiming to improve and develop areas for optimal performance. Their responsibilities revolve around coordinating with different departments to gather relevant data, identifying new opportunities and ways to meet clients' needs, devising strategies and programs for profit growth, and developing new processes for business efficiency. Furthermore, it is essential to provide corrective measures on various issues and concerns, all while implementing the company's policies and regulations.
Direct marketing specialists and business specialists have different pay scales, as shown below.
| Direct Marketing Specialist | Business Specialist | |
| Average salary | $59,907 | $73,521 |
| Salary range | Between $44,000 And $80,000 | Between $44,000 And $120,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | BP America Inc |
| Best paying industry | - | - |
There are a few differences between a direct marketing specialist and a business specialist in terms of educational background:
| Direct Marketing Specialist | Business Specialist | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 65% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Western Carolina University |
Here are the differences between direct marketing specialists' and business specialists' demographics:
| Direct Marketing Specialist | Business Specialist | |
| Average age | 37 | 44 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 48.1% Female, 51.9% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 11% |