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Direct marketing specialist vs business specialist

The differences between direct marketing specialists and business specialists can be seen in a few details. Each job has different responsibilities and duties. Additionally, a business specialist has an average salary of $73,521, which is higher than the $59,907 average annual salary of a direct marketing specialist.

The top three skills for a direct marketing specialist include marketing campaigns, customer service and data entry. The most important skills for a business specialist are patients, customer service, and product knowledge.

Direct marketing specialist vs business specialist overview

Direct Marketing SpecialistBusiness Specialist
Yearly salary$59,907$73,521
Hourly rate$28.80$35.35
Growth rate19%4%
Number of jobs125,95895,909
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 65%
Average age3744
Years of experience6-

What does a direct marketing specialist do?

A direct marketing specialist develops marketing strategies and promotes products or services directly to customers, aiming to secure sales and raise brand awareness. Their responsibilities usually include conducting market research and analyses, studying the consumer trends and competitors, identifying business and client opportunities, establishing objectives, and creating marketing materials for different programs and platforms. Moreover, there are times when a direct marketing specialist collaborates with external parties such as vendors and distributors, analyze client feedback, and assist clients by answering inquiries, processing sales, and solving issues and concerns.

What does a business specialist do?

A business specialist's role is to perform research and analysis to determine the company's strengths and weaknesses, aiming to improve and develop areas for optimal performance. Their responsibilities revolve around coordinating with different departments to gather relevant data, identifying new opportunities and ways to meet clients' needs, devising strategies and programs for profit growth, and developing new processes for business efficiency. Furthermore, it is essential to provide corrective measures on various issues and concerns, all while implementing the company's policies and regulations.

Direct marketing specialist vs business specialist salary

Direct marketing specialists and business specialists have different pay scales, as shown below.

Direct Marketing SpecialistBusiness Specialist
Average salary$59,907$73,521
Salary rangeBetween $44,000 And $80,000Between $44,000 And $120,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-BP America Inc
Best paying industry--

Differences between direct marketing specialist and business specialist education

There are a few differences between a direct marketing specialist and a business specialist in terms of educational background:

Direct Marketing SpecialistBusiness Specialist
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 65%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaWestern Carolina University

Direct marketing specialist vs business specialist demographics

Here are the differences between direct marketing specialists' and business specialists' demographics:

Direct Marketing SpecialistBusiness Specialist
Average age3744
Gender ratioMale, 52.9% Female, 47.1%Male, 48.1% Female, 51.9%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1%Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4%
LGBT Percentage10%11%

Differences between direct marketing specialist and business specialist duties and responsibilities

Direct marketing specialist example responsibilities.

  • Execute worldwide eMarketing strategies to drive leads and revenue for assign products.
  • Manage relationships with print, mail, e-mail, creative and copywriting vendors.
  • Manage B2C direct marketing tactics including e-mail and direct mail to drive revenue for the remarketing efforts.
  • Manage the creation and deployment of mobile-optimize e-blast HTML templates to use for company's online marketing efforts.
  • Develop, manage and implement special events for MWR programs and facilities with to focus on the customer.
  • Manage all benefits and payroll administration, including analyzing plans and making recommendations for plan design changes.
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Business specialist example responsibilities.

  • Manage existing accounts while identifying new sources of opportunities for sales in the SME segment through cold calling and prospecting.
  • Schedule appointments for estimates for replacement windows, doors, bathroom remodels, gutter replacements, etc.
  • Contribute to product development and roll out of multiple insulation, foam, windows & siding products.
  • Analyze weekly POS data to identify product trends, additional sales opportunities, and drive sales to exceed budgets.
  • Observe strict confidentiality within HIPAA regulations.
  • Work with electronic medical records system uploading documents into patients files.
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Direct marketing specialist vs business specialist skills

Common direct marketing specialist skills
  • Marketing Campaigns, 13%
  • Customer Service, 11%
  • Data Entry, 10%
  • Email Marketing, 7%
  • Print Production, 7%
  • Email Campaigns, 6%
Common business specialist skills
  • Patients, 16%
  • Customer Service, 14%
  • Product Knowledge, 7%
  • Power Bi, 7%
  • Data Analysis, 4%
  • Treasury, 4%

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