Direct marketing specialist vs certified medical technician

The differences between direct marketing specialists and certified medical technicians can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a direct marketing specialist, becoming a certified medical technician takes usually requires 6-12 months. Additionally, a direct marketing specialist has an average salary of $59,907, which is higher than the $38,859 average annual salary of a certified medical technician.

The top three skills for a direct marketing specialist include marketing campaigns, customer service and data entry. The most important skills for a certified medical technician are patients, vital signs, and CPR.

Direct marketing specialist vs certified medical technician overview

	Direct Marketing Specialist	Certified Medical Technician
Yearly salary	$59,907	$38,859
Hourly rate	$28.80	$18.68
Growth rate	19%	5%
Number of jobs	125,958	164,424
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 66%	Bachelor's Degree, 28%
Average age	37	44
Years of experience	6	12

What does a direct marketing specialist do?

A direct marketing specialist develops marketing strategies and promotes products or services directly to customers, aiming to secure sales and raise brand awareness. Their responsibilities usually include conducting market research and analyses, studying the consumer trends and competitors, identifying business and client opportunities, establishing objectives, and creating marketing materials for different programs and platforms. Moreover, there are times when a direct marketing specialist collaborates with external parties such as vendors and distributors, analyze client feedback, and assist clients by answering inquiries, processing sales, and solving issues and concerns.

What does a certified medical technician do?

Certified Medical Technicians are specialists in medical diagnoses by performing laboratory testing and analysis for hospitals and physicians. Their duties include lab sanitization to prepare for testing and collection, recording medical samples for testing, specimen preparation, blood drawing for donation and testing, and assisting physicians with sample collection as well as equipment handling in surgical rooms. They must also understand how to use complex and sensitive testing equipment such as cell counters, analyzers, microscopes, and centrifuges.

Direct marketing specialist vs certified medical technician salary

Direct marketing specialists and certified medical technicians have different pay scales, as shown below.

	Direct Marketing Specialist	Certified Medical Technician
Average salary	$59,907	$38,859
Salary range	Between $44,000 And $80,000	Between $28,000 And $53,000
Highest paying City	-	Denton, TX
Highest paying state	-	Alaska
Best paying company	-	Favorite Healthcare Staffing
Best paying industry	-	Health Care

Differences between direct marketing specialist and certified medical technician education

There are a few differences between a direct marketing specialist and a certified medical technician in terms of educational background:

	Direct Marketing Specialist	Certified Medical Technician
Most common degree	Bachelor's Degree, 66%	Bachelor's Degree, 28%
Most common major	Business	Nursing
Most common college	University of Georgia	University of Connecticut

Direct marketing specialist vs certified medical technician demographics

Here are the differences between direct marketing specialists' and certified medical technicians' demographics:

	Direct Marketing Specialist	Certified Medical Technician
Average age	37	44
Gender ratio	Male, 52.9% Female, 47.1%	Male, 20.4% Female, 79.6%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1%	Black or African American, 15.9% Unknown, 5.0% Hispanic or Latino, 14.6% Asian, 10.0% White, 53.8% American Indian and Alaska Native, 0.8%
LGBT Percentage	10%	8%

Differences between direct marketing specialist and certified medical technician duties and responsibilities

Direct marketing specialist example responsibilities.

Execute worldwide eMarketing strategies to drive leads and revenue for assign products.
Manage relationships with print, mail, e-mail, creative and copywriting vendors.
Manage B2C direct marketing tactics including e-mail and direct mail to drive revenue for the remarketing efforts.
Manage the creation and deployment of mobile-optimize e-blast HTML templates to use for company's online marketing efforts.
Develop, manage and implement special events for MWR programs and facilities with to focus on the customer.
Manage all benefits and payroll administration, including analyzing plans and making recommendations for plan design changes.

Certified medical technician example responsibilities.

Maintain the cleanliness of storage areas, trays, centrifuges, refrigerators, freezers and work area.
Administer medications to patients according to their medication record as scheduled, as needed according to physician orders.
Perform laboratory test and procedures in areas including chemistry, hematology, urinalysis, coagulation, serology, and bacteriology.
Perform first aid and apply CPR when necessary.
Perform first aid or CPR during medical emergencies until paramedics arrive.
Assist the residents in their ADL needs and prepare their meals.

Direct marketing specialist vs certified medical technician skills

Common direct marketing specialist skills

Marketing Campaigns, 13%
Customer Service, 11%
Data Entry, 10%
Email Marketing, 7%
Print Production, 7%
Email Campaigns, 6%

Common certified medical technician skills

Patients, 17%
Vital Signs, 12%
CPR, 8%
Administer Medications, 7%
Resident Care, 6%
HIPAA, 6%

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Direct Marketing Specialist vs Certified Medical Technician

Updated January 8, 2025

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