Direct marketing specialist vs digital marketing specialist

Differences between direct marketing specialist and digital marketing specialist duties and responsibilities

Direct marketing specialist example responsibilities.

• Execute worldwide eMarketing strategies to drive leads and revenue for assign products.
• Manage relationships with print, mail, e-mail, creative and copywriting vendors.
• Manage B2C direct marketing tactics including e-mail and direct mail to drive revenue for the remarketing efforts.
• Manage the creation and deployment of mobile-optimize e-blast HTML templates to use for company's online marketing efforts.
• Develop, manage and implement special events for MWR programs and facilities with to focus on the customer.
• Manage all benefits and payroll administration, including analyzing plans and making recommendations for plan design changes.
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Digital marketing specialist example responsibilities.

• Manage and distribution integrate product promotion campaigns (B2B and B2C).
• Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
• Manage photography department in office and on location in numerous national ad campaign shoots.
• Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
• Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
• Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
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