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The differences between direct marketing specialists and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a direct marketing specialist, becoming a head of marketing takes usually requires 8-10 years. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $59,907 average annual salary of a direct marketing specialist.
The top three skills for a direct marketing specialist include marketing campaigns, customer service and data entry. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Direct Marketing Specialist | Head Of Marketing | |
| Yearly salary | $59,907 | $137,829 |
| Hourly rate | $28.80 | $66.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 125,958 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 69% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A direct marketing specialist develops marketing strategies and promotes products or services directly to customers, aiming to secure sales and raise brand awareness. Their responsibilities usually include conducting market research and analyses, studying the consumer trends and competitors, identifying business and client opportunities, establishing objectives, and creating marketing materials for different programs and platforms. Moreover, there are times when a direct marketing specialist collaborates with external parties such as vendors and distributors, analyze client feedback, and assist clients by answering inquiries, processing sales, and solving issues and concerns.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Direct marketing specialists and heads of marketing have different pay scales, as shown below.
| Direct Marketing Specialist | Head Of Marketing | |
| Average salary | $59,907 | $137,829 |
| Salary range | Between $44,000 And $80,000 | Between $93,000 And $203,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | Meta |
| Best paying industry | - | Media |
There are a few differences between a direct marketing specialist and a head of marketing in terms of educational background:
| Direct Marketing Specialist | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between direct marketing specialists' and heads of marketing' demographics:
| Direct Marketing Specialist | Head Of Marketing | |
| Average age | 37 | 39 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |