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The differences between direct marketing specialists and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a direct marketing specialist and a marketing & sales specialist. Additionally, a direct marketing specialist has an average salary of $59,907, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for a direct marketing specialist include marketing campaigns, customer service and data entry. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Direct Marketing Specialist | Marketing & Sales Specialist | |
| Yearly salary | $59,907 | $54,214 |
| Hourly rate | $28.80 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 125,958 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A direct marketing specialist develops marketing strategies and promotes products or services directly to customers, aiming to secure sales and raise brand awareness. Their responsibilities usually include conducting market research and analyses, studying the consumer trends and competitors, identifying business and client opportunities, establishing objectives, and creating marketing materials for different programs and platforms. Moreover, there are times when a direct marketing specialist collaborates with external parties such as vendors and distributors, analyze client feedback, and assist clients by answering inquiries, processing sales, and solving issues and concerns.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Direct marketing specialists and marketing & sales specialists have different pay scales, as shown below.
| Direct Marketing Specialist | Marketing & Sales Specialist | |
| Average salary | $59,907 | $54,214 |
| Salary range | Between $44,000 And $80,000 | Between $37,000 And $78,000 |
| Highest paying City | - | Renton, WA |
| Highest paying state | - | Washington |
| Best paying company | - | McKinsey & Company Inc |
| Best paying industry | - | Telecommunication |
There are a few differences between a direct marketing specialist and a marketing & sales specialist in terms of educational background:
| Direct Marketing Specialist | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between direct marketing specialists' and marketing & sales specialists' demographics:
| Direct Marketing Specialist | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |