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The differences between direct marketing specialists and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a direct marketing specialist, becoming a marketing supervisor takes usually requires 8-10 years. Additionally, a marketing supervisor has an average salary of $64,304, which is higher than the $59,907 average annual salary of a direct marketing specialist.
The top three skills for a direct marketing specialist include marketing campaigns, customer service and data entry. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Direct Marketing Specialist | Marketing Supervisor | |
| Yearly salary | $59,907 | $64,304 |
| Hourly rate | $28.80 | $30.92 |
| Growth rate | 19% | 10% |
| Number of jobs | 125,958 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 71% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A direct marketing specialist develops marketing strategies and promotes products or services directly to customers, aiming to secure sales and raise brand awareness. Their responsibilities usually include conducting market research and analyses, studying the consumer trends and competitors, identifying business and client opportunities, establishing objectives, and creating marketing materials for different programs and platforms. Moreover, there are times when a direct marketing specialist collaborates with external parties such as vendors and distributors, analyze client feedback, and assist clients by answering inquiries, processing sales, and solving issues and concerns.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Direct marketing specialists and marketing supervisors have different pay scales, as shown below.
| Direct Marketing Specialist | Marketing Supervisor | |
| Average salary | $59,907 | $64,304 |
| Salary range | Between $44,000 And $80,000 | Between $45,000 And $90,000 |
| Highest paying City | - | Dix Hills, NY |
| Highest paying state | - | New York |
| Best paying company | - | Halliburton |
| Best paying industry | - | Retail |
There are a few differences between a direct marketing specialist and a marketing supervisor in terms of educational background:
| Direct Marketing Specialist | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between direct marketing specialists' and marketing supervisors' demographics:
| Direct Marketing Specialist | Marketing Supervisor | |
| Average age | 37 | 39 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |