Direct marketing specialist vs specialist

The differences between direct marketing specialists and specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a direct marketing specialist, becoming a specialist takes usually requires 1-2 years. Additionally, a direct marketing specialist has an average salary of $59,907, which is higher than the $58,013 average annual salary of a specialist.

The top three skills for a direct marketing specialist include marketing campaigns, customer service and data entry. The most important skills for a specialist are patients, customer service, and work ethic.

Direct marketing specialist vs specialist overview

	Direct Marketing Specialist	Specialist
Yearly salary	$59,907	$58,013
Hourly rate	$28.80	$27.89
Growth rate	19%	10%
Number of jobs	125,958	358,433
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 66%	Bachelor's Degree, 49%
Average age	37	42
Years of experience	6	2

What does a direct marketing specialist do?

A direct marketing specialist develops marketing strategies and promotes products or services directly to customers, aiming to secure sales and raise brand awareness. Their responsibilities usually include conducting market research and analyses, studying the consumer trends and competitors, identifying business and client opportunities, establishing objectives, and creating marketing materials for different programs and platforms. Moreover, there are times when a direct marketing specialist collaborates with external parties such as vendors and distributors, analyze client feedback, and assist clients by answering inquiries, processing sales, and solving issues and concerns.

What does a specialist do?

Specialists are employees who are responsible for specific tasks or activities in the department they are assigned to. The actions or tasks they work on are related to their educational background or work experiences. They are usually highly skilled in specializations related to the work they are assigned to. Specialists are also highly trained on the competencies that are required of their specialty. As such, they are focused on the skills and competencies that are needed to enhance their experience in their specific field further.

Direct marketing specialist vs specialist salary

Direct marketing specialists and specialists have different pay scales, as shown below.

	Direct Marketing Specialist	Specialist
Average salary	$59,907	$58,013
Salary range	Between $44,000 And $80,000	Between $32,000 And $104,000
Highest paying City	-	Jersey City, NJ
Highest paying state	-	New Jersey
Best paying company	-	The Citadel
Best paying industry	-	-

Differences between direct marketing specialist and specialist education

There are a few differences between a direct marketing specialist and a specialist in terms of educational background:

	Direct Marketing Specialist	Specialist
Most common degree	Bachelor's Degree, 66%	Bachelor's Degree, 49%
Most common major	Business	Business
Most common college	University of Georgia	Stanford University

Direct marketing specialist vs specialist demographics

Here are the differences between direct marketing specialists' and specialists' demographics:

	Direct Marketing Specialist	Specialist
Average age	37	42
Gender ratio	Male, 52.9% Female, 47.1%	Male, 47.5% Female, 52.5%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1%	Black or African American, 11.4% Unknown, 5.4% Hispanic or Latino, 16.4% Asian, 10.5% White, 55.9% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	11%

Differences between direct marketing specialist and specialist duties and responsibilities

Direct marketing specialist example responsibilities.

Execute worldwide eMarketing strategies to drive leads and revenue for assign products.
Manage relationships with print, mail, e-mail, creative and copywriting vendors.
Manage B2C direct marketing tactics including e-mail and direct mail to drive revenue for the remarketing efforts.
Manage the creation and deployment of mobile-optimize e-blast HTML templates to use for company's online marketing efforts.
Develop, manage and implement special events for MWR programs and facilities with to focus on the customer.
Manage all benefits and payroll administration, including analyzing plans and making recommendations for plan design changes.

Specialist example responsibilities.

Create, manage, and assist users with SharePoint sites.
Manage an on-site IRB and company good clinical practice (GCP) inspection.
Manage SharePoint sites by creating, editing, and customizing company sites, libraries and security.
Manage the building of accounts, assigning of static IP's, and scheduling of business class installations.
Convert servers from UNIX to Linux, all hardware diagnostics and repair including printers/plotters/desktops etc.
Follow safety procedures such as maintenance of all equipment (Telxon scanners, terminals and ladders).

Direct marketing specialist vs specialist skills

Common direct marketing specialist skills

Marketing Campaigns, 13%
Customer Service, 11%
Data Entry, 10%
Email Marketing, 7%
Print Production, 7%
Email Campaigns, 6%

Common specialist skills

Patients, 15%
Customer Service, 11%
Work Ethic, 5%
Patient Care, 4%
Exceptional Client, 4%
Troubleshoot, 4%

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Direct Marketing Specialist
Direct Marketing Specialist vs Specialist

Updated January 8, 2025

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