Director of group sales vs account director

The differences between directors of group sales and account directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of group sales and an account director. Additionally, a director of group sales has an average salary of $129,739, which is higher than the $114,728 average annual salary of an account director.

The top three skills for a director of group sales include booking, sales strategies and sales process. The most important skills for an account director are account management, project management, and work ethic.

Director of group sales vs account director overview

	Director Of Group Sales	Account Director
Yearly salary	$129,739	$114,728
Hourly rate	$62.37	$55.16
Growth rate	5%	5%
Number of jobs	68,626	132,260
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 80%
Average age	46	46
Years of experience	8	8

What does a director of group sales do?

A director of group sales oversees an organization's sales and marketing operations. They primarily develop sales plans and programs, set goals and timelines, establish guidelines, create sales models and sales forecasts, and conduct extensive market research and analyses, reviewing regular reports from different groups. They also have the power to make business decisions, negotiate contracts with potential business partners, and implement new policies and regulations. Moreover, a director of group sales empowers the workforce to reach sales targets while developing strategies to facilitate and optimize sales operations.

What does an account director do?

An account director is responsible for managing client accounts, monitoring budgets, and sales forecasting. Their goal is to maintain stable account management strategies, meet clients' demands, develop healthy professional partnerships that would generate revenues, increase profitability, and achieve the organization's long-term goals objectives. Account directors supervise the account management staff, ensuring the project's successful completion with the highest efficiency and accuracy. An account director also plans training programs to maximize their performance and productivity, especially when dealing with deadlines and clients' requests.

Director of group sales vs account director salary

Directors of group sales and account directors have different pay scales, as shown below.

	Director Of Group Sales	Account Director
Average salary	$129,739	$114,728
Salary range	Between $78,000 And $215,000	Between $82,000 And $158,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	New Jersey
Best paying company	-	BuzzFeed
Best paying industry	-	Professional

Differences between director of group sales and account director education

There are a few differences between a director of group sales and an account director in terms of educational background:

	Director Of Group Sales	Account Director
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Southern California	University of Southern California

Director of group sales vs account director demographics

Here are the differences between directors of group sales' and account directors' demographics:

	Director Of Group Sales	Account Director
Average age	46	46
Gender ratio	Male, 56.6% Female, 43.4%	Male, 50.9% Female, 49.1%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	7%

Differences between director of group sales and account director duties and responsibilities

Director of group sales example responsibilities.

Contract group room nights through direct client contact; implement hotel-level tactical sales plans to achieve group booking goals.
Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
Charge with booking all group rooms in every market segment
Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
Develop and maintain relationships with customers involving SMERF, associations, government and corporate organizations.

Account director example responsibilities.

Manage coordination with HCP agencies for launch.
Manage the development and creation of print and broadcast advertising and in-store merchandising.
Manage relationships with all GPO pharmacy, medical device, and physician preference teams.
Manage client accounts as well as introducing cross selling into other verticals to increase the portfolio.
Manage RFP / RFI process and drive all opportunities that provide a consultative, long-term solution and support.
Increase clients SEO rankings and achieve first page placement both locally and nationally for highly search phrases for a client.

Director of group sales vs account director skills

Common director of group sales skills

Booking, 10%
Sales Strategies, 8%
Sales Process, 6%
Resorts, 6%
Customer Satisfaction, 6%
Sales Objectives, 5%

Common account director skills

Account Management, 9%
Project Management, 7%
Work Ethic, 7%
Healthcare, 7%
Digital Marketing, 5%
Email Marketing, 4%

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Director Of Group Sales
Director Of Group Sales vs Account Director

Updated January 8, 2025

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