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Director of group sales vs regional sales director

The differences between directors of group sales and regional sales directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of group sales and a regional sales director. Additionally, a director of group sales has an average salary of $129,739, which is higher than the $117,369 average annual salary of a regional sales director.

The top three skills for a director of group sales include booking, sales strategies and sales process. The most important skills for a regional sales director are regional sales, healthcare, and CRM.

Director of group sales vs regional sales director overview

Director Of Group SalesRegional Sales Director
Yearly salary$129,739$117,369
Hourly rate$62.37$56.43
Growth rate5%5%
Number of jobs68,62697,379
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a director of group sales do?

A director of group sales oversees an organization's sales and marketing operations. They primarily develop sales plans and programs, set goals and timelines, establish guidelines, create sales models and sales forecasts, and conduct extensive market research and analyses, reviewing regular reports from different groups. They also have the power to make business decisions, negotiate contracts with potential business partners, and implement new policies and regulations. Moreover, a director of group sales empowers the workforce to reach sales targets while developing strategies to facilitate and optimize sales operations.

What does a regional sales director do?

A regional sales director is responsible for monitoring sales quotas for a specific area or region, developing sales strategies, and adjusting existing techniques to increase revenues and achieve its profitability goals. Regional sales directors manage marketing campaigns, analyze current market trends to meet consumer demands, plan promotional events, handle employees' sales training programs, and coordinate with multiple sales teams to implement effective sales processes. A regional sales director must have excellent leadership and communication skills, especially managing customers' inquiries and concerns and resolving complaints.

Director of group sales vs regional sales director salary

Directors of group sales and regional sales directors have different pay scales, as shown below.

Director Of Group SalesRegional Sales Director
Average salary$129,739$117,369
Salary rangeBetween $78,000 And $215,000Between $77,000 And $177,000
Highest paying City-Las Vegas, NV
Highest paying state-Nevada
Best paying company-Cato Fashions
Best paying industry-Pharmaceutical

Differences between director of group sales and regional sales director education

There are a few differences between a director of group sales and a regional sales director in terms of educational background:

Director Of Group SalesRegional Sales Director
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Director of group sales vs regional sales director demographics

Here are the differences between directors of group sales' and regional sales directors' demographics:

Director Of Group SalesRegional Sales Director
Average age4646
Gender ratioMale, 56.6% Female, 43.4%Male, 75.8% Female, 24.2%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between director of group sales and regional sales director duties and responsibilities

Director of group sales example responsibilities.

  • Contract group room nights through direct client contact; implement hotel-level tactical sales plans to achieve group booking goals.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Charge with booking all group rooms in every market segment
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Develop and maintain relationships with customers involving SMERF, associations, government and corporate organizations.

Regional sales director example responsibilities.

  • Navigate hospital access while managing GPO and IDN challenges.
  • Utilize a CRM to manage communications and relationship development with customers.
  • Manage global corporate RFP negotiations for inclusion in prefer hotel programs.
  • Cultivate and manage business relationships with wholesale distributors creating positive impact for newsstand product sell at retail.
  • Establish booking goals for team members and set goals for participating market hotels on a quarterly basis.
  • Sell SaaS repossession management solution to banks, captives, credit unions, sub-prime lenders and title loan companies.
    • Show more

Director of group sales vs regional sales director skills

Common director of group sales skills
  • Booking, 10%
  • Sales Strategies, 8%
  • Sales Process, 6%
  • Resorts, 6%
  • Customer Satisfaction, 6%
  • Sales Objectives, 5%
Common regional sales director skills
  • Regional Sales, 11%
  • Healthcare, 6%
  • CRM, 6%
  • Customer Service, 6%
  • Sales Process, 5%
  • Sales Management, 4%

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Updated January 8, 2025

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