Director of retail sales vs director, national accounts

The differences between directors of retail sales and directors, national accounts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of retail sales and a director, national accounts. Additionally, a director, national accounts has an average salary of $118,359, which is higher than the $36,773 average annual salary of a director of retail sales.

The top three skills for a director of retail sales include customer satisfaction, product line and retail sales. The most important skills for a director, national accounts are account management, national accounts, and channel marketing.

Director of retail sales vs director, national accounts overview

	Director Of Retail Sales	Director, National Accounts
Yearly salary	$36,773	$118,359
Hourly rate	$17.68	$56.90
Growth rate	5%	5%
Number of jobs	180,640	66,271
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 82%
Average age	46	46
Years of experience	8	8

What does a director of retail sales do?

A director of retail sales is in charge of spearheading and overseeing retail sales operations, ensuring efficiency and smooth workflow. They are primarily responsible for setting goals and objectives, supervising product roadmaps, managing budgets, coordinating managers and different departments, and making decisions in adherence to the company's needs. They must also monitor the progress of sales, implementing solutions in problem areas. Furthermore, as a director, it is essential to lead and encourage the employees to reach goals, all while implementing the company's policies and regulations.

What does a director, national accounts do?

A director of national accounts is in charge of spearheading the efforts in expanding client relationships at wide locations. Their responsibilities typically revolve around setting goals and objectives, managing budgets and schedules, developing projects and clients for customer satisfaction, and devising strategies to find new business opportunities. They also develop ways to optimize business procedures, ensuring efficiency and profit growth. Furthermore, as a director, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

Director of retail sales vs director, national accounts salary

Directors of retail sales and directors, national accounts have different pay scales, as shown below.

	Director Of Retail Sales	Director, National Accounts
Average salary	$36,773	$118,359
Salary range	Between $21,000 And $62,000	Between $88,000 And $159,000
Highest paying City	San Francisco, CA	-
Highest paying state	California	-
Best paying company	BlackRock	-
Best paying industry	Manufacturing	-

Differences between director of retail sales and director, national accounts education

There are a few differences between a director of retail sales and a director, national accounts in terms of educational background:

	Director Of Retail Sales	Director, National Accounts
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 82%
Most common major	Business	Business
Most common college	University of Southern California	University of Southern California

Director of retail sales vs director, national accounts demographics

Here are the differences between directors of retail sales' and directors, national accounts' demographics:

	Director Of Retail Sales	Director, National Accounts
Average age	46	46
Gender ratio	Male, 65.1% Female, 34.9%	Male, 76.3% Female, 23.7%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	7%

Differences between director of retail sales and director, national accounts duties and responsibilities

Director of retail sales example responsibilities.

Manage initial contact, negotiation and administration of all OEM programs.
Manage a staff of 2 OEM account managers and 3 national account managers.
Monitor and manage all KPI's driving DTC business including taster count, bottles per visitor, conversion rates and attrition.
Manage multi-million dollar advertising budgets and strategically book vehiclesgarnering optimal visibility and ROI.
Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
Visit and train in store sales staff on new products, sales reports, POS placement and customer service.

Director, national accounts example responsibilities.

Utilize Microsoft CRM to maintain pipeline of leads, opportunities, and sales to aid in forecasting future sales expectations.
Manage cross-selling opportunities between all business segments.
Key business development sell in national healthcare vertical business group; sell to hospitals and group purchasing organizations nationally.
Develop and maintain excellent relationships with GPO purchasing and clinical leadership and leverage those relationships to gain and maintain business.
Structure SalesForce CRM tool to effectively create a measurable pipeline of sales activity for the company.
Negotiate home healthcare and hospice contracts, re-negotiate and amend existing contracts by utilizing pricing analyses and product differentiation.

Director of retail sales vs director, national accounts skills

Common director of retail sales skills

Customer Satisfaction, 11%
Product Line, 8%
Retail Sales, 6%
CRM, 6%
POS, 5%
Market Research, 5%

Common director, national accounts skills

Account Management, 15%
National Accounts, 12%
Channel Marketing, 11%
Healthcare, 9%
Pharmaceutical Industry, 8%
Trade Shows, 5%

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Director Of Retail Sales
Director Of Retail Sales vs Director, National Accounts

Updated January 8, 2025

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