Director of retail sales vs director of sales and marketing

The differences between directors of retail sales and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of retail sales and a director of sales and marketing. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $36,773 average annual salary of a director of retail sales.

The top three skills for a director of retail sales include customer satisfaction, product line and retail sales. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.

Director of retail sales vs director of sales and marketing overview

	Director Of Retail Sales	Director Of Sales And Marketing
Yearly salary	$36,773	$117,348
Hourly rate	$17.68	$56.42
Growth rate	5%	5%
Number of jobs	180,640	132,459
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Average age	46	46
Years of experience	8	8

What does a director of retail sales do?

A director of retail sales is in charge of spearheading and overseeing retail sales operations, ensuring efficiency and smooth workflow. They are primarily responsible for setting goals and objectives, supervising product roadmaps, managing budgets, coordinating managers and different departments, and making decisions in adherence to the company's needs. They must also monitor the progress of sales, implementing solutions in problem areas. Furthermore, as a director, it is essential to lead and encourage the employees to reach goals, all while implementing the company's policies and regulations.

What does a director of sales and marketing do?

A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

Director of retail sales vs director of sales and marketing salary

Directors of retail sales and directors of sales and marketing have different pay scales, as shown below.

	Director Of Retail Sales	Director Of Sales And Marketing
Average salary	$36,773	$117,348
Salary range	Between $21,000 And $62,000	Between $73,000 And $188,000
Highest paying City	San Francisco, CA	Urban Honolulu, HI
Highest paying state	California	Hawaii
Best paying company	BlackRock	Quidel
Best paying industry	Manufacturing	Manufacturing

Differences between director of retail sales and director of sales and marketing education

There are a few differences between a director of retail sales and a director of sales and marketing in terms of educational background:

	Director Of Retail Sales	Director Of Sales And Marketing
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Southern California	University of Southern California

Director of retail sales vs director of sales and marketing demographics

Here are the differences between directors of retail sales' and directors of sales and marketing' demographics:

	Director Of Retail Sales	Director Of Sales And Marketing
Average age	46	46
Gender ratio	Male, 65.1% Female, 34.9%	Male, 62.1% Female, 37.9%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	7%

Differences between director of retail sales and director of sales and marketing duties and responsibilities

Director of retail sales example responsibilities.

Manage initial contact, negotiation and administration of all OEM programs.
Manage a staff of 2 OEM account managers and 3 national account managers.
Monitor and manage all KPI's driving DTC business including taster count, bottles per visitor, conversion rates and attrition.
Manage multi-million dollar advertising budgets and strategically book vehiclesgarnering optimal visibility and ROI.
Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
Visit and train in store sales staff on new products, sales reports, POS placement and customer service.

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Director of retail sales vs director of sales and marketing skills

Common director of retail sales skills

Customer Satisfaction, 11%
Product Line, 8%
Retail Sales, 6%
CRM, 6%
POS, 5%
Market Research, 5%

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

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Director Of Retail Sales
Director Of Retail Sales vs Director Of Sales And Marketing

Updated January 8, 2025

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