Director of retail sales vs director of sales

The differences between directors of retail sales and directors of sales can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of retail sales and a director of sales. Additionally, a director of sales has an average salary of $111,068, which is higher than the $36,773 average annual salary of a director of retail sales.

The top three skills for a director of retail sales include customer satisfaction, product line and retail sales. The most important skills for a director of sales are sales process, customer service, and customer satisfaction.

Director of retail sales vs director of sales overview

	Director Of Retail Sales	Director Of Sales
Yearly salary	$36,773	$111,068
Hourly rate	$17.68	$53.40
Growth rate	5%	5%
Number of jobs	180,640	91,891
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 77%
Average age	46	46
Years of experience	8	8

What does a director of retail sales do?

A director of retail sales is in charge of spearheading and overseeing retail sales operations, ensuring efficiency and smooth workflow. They are primarily responsible for setting goals and objectives, supervising product roadmaps, managing budgets, coordinating managers and different departments, and making decisions in adherence to the company's needs. They must also monitor the progress of sales, implementing solutions in problem areas. Furthermore, as a director, it is essential to lead and encourage the employees to reach goals, all while implementing the company's policies and regulations.

What does a director of sales do?

A sales director is responsible for managing the sales operation of the team, ensuring that members comply with the sales strategies and procedures in meeting sales goals. Sales directors' duties include maintaining consistency of sales targets, providing reports and important updates for sales improvement, managing customers' inquiries and resolving complaints, launching new services to expand product offers, researching the current market trends, and improving sales plans. A sales director must have excellent leadership and decision-making skills to support and acknowledge the team's best efforts.

Director of retail sales vs director of sales salary

Directors of retail sales and directors of sales have different pay scales, as shown below.

	Director Of Retail Sales	Director Of Sales
Average salary	$36,773	$111,068
Salary range	Between $21,000 And $62,000	Between $73,000 And $168,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	New York
Best paying company	BlackRock	Mayo Clinic
Best paying industry	Manufacturing	Finance

Differences between director of retail sales and director of sales education

There are a few differences between a director of retail sales and a director of sales in terms of educational background:

	Director Of Retail Sales	Director Of Sales
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 77%
Most common major	Business	Business
Most common college	University of Southern California	University of Southern California

Director of retail sales vs director of sales demographics

Here are the differences between directors of retail sales' and directors of sales' demographics:

	Director Of Retail Sales	Director Of Sales
Average age	46	46
Gender ratio	Male, 65.1% Female, 34.9%	Male, 69.4% Female, 30.6%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	7%

Differences between director of retail sales and director of sales duties and responsibilities

Director of retail sales example responsibilities.

Manage initial contact, negotiation and administration of all OEM programs.
Manage a staff of 2 OEM account managers and 3 national account managers.
Monitor and manage all KPI's driving DTC business including taster count, bottles per visitor, conversion rates and attrition.
Manage multi-million dollar advertising budgets and strategically book vehiclesgarnering optimal visibility and ROI.
Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
Visit and train in store sales staff on new products, sales reports, POS placement and customer service.

Director of sales example responsibilities.

Lead the OEM business transformation.
Manage projects & action items for EVP.
Manage during periods of dynamic challenge and change relative to start-up, turnaround and revitalization situations.
Manage relationships with toll manufacturers and logistics providers to exceed cost reduction and inventory turn targets.
Cultivate and manage business relationships with wholesale distributors creating positive impact for newsstand product sell at retail.
Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.

Director of retail sales vs director of sales skills

Common director of retail sales skills

Customer Satisfaction, 11%
Product Line, 8%
Retail Sales, 6%
CRM, 6%
POS, 5%
Market Research, 5%

Common director of sales skills

Sales Process, 7%
Customer Service, 7%
Customer Satisfaction, 6%
Sales Management, 6%
Healthcare, 5%
CRM, 4%

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Director Of Retail Sales
Director Of Retail Sales vs Director Of Sales

Updated January 8, 2025

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