Director of retail sales vs national director

The differences between directors of retail sales and national directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of retail sales and a national director. Additionally, a national director has an average salary of $117,787, which is higher than the $36,773 average annual salary of a director of retail sales.

The top three skills for a director of retail sales include customer satisfaction, product line and retail sales. The most important skills for a national director are project management, customer service, and healthcare.

Director of retail sales vs national director overview

	Director Of Retail Sales	National Director
Yearly salary	$36,773	$117,787
Hourly rate	$17.68	$56.63
Growth rate	5%	5%
Number of jobs	180,640	53,071
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 70%
Average age	46	46
Years of experience	8	8

What does a director of retail sales do?

A director of retail sales is in charge of spearheading and overseeing retail sales operations, ensuring efficiency and smooth workflow. They are primarily responsible for setting goals and objectives, supervising product roadmaps, managing budgets, coordinating managers and different departments, and making decisions in adherence to the company's needs. They must also monitor the progress of sales, implementing solutions in problem areas. Furthermore, as a director, it is essential to lead and encourage the employees to reach goals, all while implementing the company's policies and regulations.

What does a national director do?

A national director is responsible for designing, developing, and implementing strategic plans for an organization. As the national director, you are expected to oversee the organization's day-to-day operations that include developing business plans and managing departments and staff. Other duties that you perform include evaluating the performance of employees, cultivating good relationships with other decision-makers and leaders, and implementing new strategies to increase profitability. As the national director, you are also responsible for directing and overseeing business development initiatives across the region.

Director of retail sales vs national director salary

Directors of retail sales and national directors have different pay scales, as shown below.

	Director Of Retail Sales	National Director
Average salary	$36,773	$117,787
Salary range	Between $21,000 And $62,000	Between $68,000 And $202,000
Highest paying City	San Francisco, CA	Portland, OR
Highest paying state	California	Vermont
Best paying company	BlackRock	Lewis Brisbois Bisgaard & Smith
Best paying industry	Manufacturing	Manufacturing

Differences between director of retail sales and national director education

There are a few differences between a director of retail sales and a national director in terms of educational background:

	Director Of Retail Sales	National Director
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Southern California	University of Southern California

Director of retail sales vs national director demographics

Here are the differences between directors of retail sales' and national directors' demographics:

	Director Of Retail Sales	National Director
Average age	46	46
Gender ratio	Male, 65.1% Female, 34.9%	Male, 65.7% Female, 34.3%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	7%

Differences between director of retail sales and national director duties and responsibilities

Director of retail sales example responsibilities.

Manage initial contact, negotiation and administration of all OEM programs.
Manage a staff of 2 OEM account managers and 3 national account managers.
Monitor and manage all KPI's driving DTC business including taster count, bottles per visitor, conversion rates and attrition.
Manage multi-million dollar advertising budgets and strategically book vehiclesgarnering optimal visibility and ROI.
Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
Visit and train in store sales staff on new products, sales reports, POS placement and customer service.

National director example responsibilities.

Lead and coordinate RFP process for large national accounts.
Garner B2C and B2B leads via trade and consumer shows; identify prospects for sales cultivation.
Lead primary and secondary research teams on industry strategy and advise executive leadership council.
Establish and manage the mid-Atlantic regional office of a privately own legal education company that provide educational services to law students.
Spearhead business-to-business sales and marketing development and execution with chief oversight of corporate revenue growth within a northeast region.
Structure and develop IDN /Corporate accounts programs.

Director of retail sales vs national director skills

Common director of retail sales skills

Customer Satisfaction, 11%
Product Line, 8%
Retail Sales, 6%
CRM, 6%
POS, 5%
Market Research, 5%

Common national director skills

Project Management, 16%
Customer Service, 10%
Healthcare, 9%
Oversight, 7%
Veterans, 4%
Patients, 4%

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Director Of Retail Sales
Director Of Retail Sales vs National Director

Updated January 8, 2025

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