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Director of retail sales vs senior vice president, sales

The differences between directors of retail sales and senior vice presidents, sales can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of retail sales and a senior vice president, sales. Additionally, a senior vice president, sales has an average salary of $204,086, which is higher than the $36,773 average annual salary of a director of retail sales.

The top three skills for a director of retail sales include customer satisfaction, product line and retail sales. The most important skills for a senior vice president, sales are SVP, customer satisfaction, and sales process.

Director of retail sales vs senior vice president, sales overview

Director Of Retail SalesSenior Vice President, Sales
Yearly salary$36,773$204,086
Hourly rate$17.68$98.12
Growth rate5%5%
Number of jobs180,64095,412
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a director of retail sales do?

A director of retail sales is in charge of spearheading and overseeing retail sales operations, ensuring efficiency and smooth workflow. They are primarily responsible for setting goals and objectives, supervising product roadmaps, managing budgets, coordinating managers and different departments, and making decisions in adherence to the company's needs. They must also monitor the progress of sales, implementing solutions in problem areas. Furthermore, as a director, it is essential to lead and encourage the employees to reach goals, all while implementing the company's policies and regulations.

What does a senior vice president, sales do?

A senior vice president of sales is responsible for monitoring the sales performance of an organization, ensuring that the sales results meet the targets and requirements for business functions. Senior vice president of sales coordinate with sales leads in developing and analyzing current trends to generate resources that would increase revenues and profitability. They also check the quality of marketing campaigns, promotional materials, and market presence and adjust plans as needed to achieve public demands and global competitiveness. A senior vice president of sales tracks data and statistical and handles areas of improvement to strategize techniques in building brand image and awareness.

Director of retail sales vs senior vice president, sales salary

Directors of retail sales and senior vice presidents, sales have different pay scales, as shown below.

Director Of Retail SalesSenior Vice President, Sales
Average salary$36,773$204,086
Salary rangeBetween $21,000 And $62,000Between $128,000 And $324,000
Highest paying CitySan Francisco, CASeattle, WA
Highest paying stateCaliforniaAlaska
Best paying companyBlackRockOmniVision Technologies
Best paying industryManufacturingTelecommunication

Differences between director of retail sales and senior vice president, sales education

There are a few differences between a director of retail sales and a senior vice president, sales in terms of educational background:

Director Of Retail SalesSenior Vice President, Sales
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Director of retail sales vs senior vice president, sales demographics

Here are the differences between directors of retail sales' and senior vice presidents, sales' demographics:

Director Of Retail SalesSenior Vice President, Sales
Average age4646
Gender ratioMale, 65.1% Female, 34.9%Male, 85.6% Female, 14.4%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between director of retail sales and senior vice president, sales duties and responsibilities

Director of retail sales example responsibilities.

  • Manage initial contact, negotiation and administration of all OEM programs.
  • Manage a staff of 2 OEM account managers and 3 national account managers.
  • Monitor and manage all KPI's driving DTC business including taster count, bottles per visitor, conversion rates and attrition.
  • Manage multi-million dollar advertising budgets and strategically book vehiclesgarnering optimal visibility and ROI.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Visit and train in store sales staff on new products, sales reports, POS placement and customer service.
  • Show more

Senior vice president, sales example responsibilities.

  • Manage sales cycle effectively and track activity in SalesForce CRM.
  • Lead the Americas regional sales team in new customer acquisition and growth in existing accounts.
  • Pioneer product-positioning strategies, implement CRM technology to achieve global sales and customer service initiatives.
  • Lead strategic redirection of sales from private cardiologists to hospital-base cardiologists and hospital radiology departments post healthcare reform.
  • Lead the transformation of HAN from an in-office/point-of-care healthcare marketing provider to a fully integrate care management technology platform, PatientPoint.
  • Restructure and refocuse sales teams to deliver revenue base on SaaS sales model
  • Show more

Director of retail sales vs senior vice president, sales skills

Common director of retail sales skills
  • Customer Satisfaction, 11%
  • Product Line, 8%
  • Retail Sales, 6%
  • CRM, 6%
  • POS, 5%
  • Market Research, 5%
Common senior vice president, sales skills
  • SVP, 7%
  • Customer Satisfaction, 6%
  • Sales Process, 6%
  • Revenue Growth, 6%
  • Market Strategy, 5%
  • Business Development, 5%

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