Field marketing specialist vs marketing consultant

The differences between field marketing specialists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a field marketing specialist and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $57,660 average annual salary of a field marketing specialist.

The top three skills for a field marketing specialist include ROI, event management and digital marketing. The most important skills for a marketing consultant are customer service, web content, and media sales.

Field marketing specialist vs marketing consultant overview

	Field Marketing Specialist	Marketing Consultant
Yearly salary	$57,660	$70,593
Hourly rate	$27.72	$33.94
Growth rate	19%	19%
Number of jobs	125,117	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

What does a field marketing specialist do?

A field marketing specialist is typically in charge of devising strategies to identify new marketing opportunities and optimize marketing operations. They are responsible for performing research and analysis to identify marketing opportunities and client needs, enhancing existing programs, and creating promotional materials. They also participate in planning promotional strategies, managing budgets and schedules, utilizing feedback from clients, and organizing various events to promote products. Furthermore, a field marketing specialist may also take part in enhancing social media efforts to raise brand awareness.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Field marketing specialist vs marketing consultant salary

Field marketing specialists and marketing consultants have different pay scales, as shown below.

	Field Marketing Specialist	Marketing Consultant
Average salary	$57,660	$70,593
Salary range	Between $41,000 And $81,000	Between $44,000 And $112,000
Highest paying City	-	Wilmington, DE
Highest paying state	-	Delaware
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between field marketing specialist and marketing consultant education

There are a few differences between a field marketing specialist and a marketing consultant in terms of educational background:

	Field Marketing Specialist	Marketing Consultant
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Field marketing specialist vs marketing consultant demographics

Here are the differences between field marketing specialists' and marketing consultants' demographics:

	Field Marketing Specialist	Marketing Consultant
Average age	37	37
Gender ratio	Male, 44.3% Female, 55.7%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between field marketing specialist and marketing consultant duties and responsibilities

Field marketing specialist example responsibilities.

Manage social media pilot for FHEG, developing guiding principles, strategies and expect ROI.
Manage RightNow CRM daily to ensure accurate client updates, complimentary material, and track marketing efforts.
Align with the marketing group to manage, track and forecast campaign budget; and generate ROI reports.
Manage campaign assets, execution and reporting within Marketo and Salesforce.com.
Manage all negotiations of catalog advertising for reseller channel, including proofing and approving placement of ads.
Maintain CRM database and training.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Field marketing specialist vs marketing consultant skills

Common field marketing specialist skills

ROI, 16%
Event Management, 11%
Digital Marketing, 6%
Market Research, 6%
Sales Support, 6%
Marketing Campaigns, 5%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Field Marketing Specialist
Field Marketing Specialist vs Marketing Consultant

Updated January 8, 2025

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