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The differences between field marketing specialists and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a field marketing specialist and a marketing coordinator. Additionally, a field marketing specialist has an average salary of $57,660, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a field marketing specialist include ROI, event management and digital marketing. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Field Marketing Specialist | Marketing Coordinator | |
| Yearly salary | $57,660 | $48,326 |
| Hourly rate | $27.72 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 125,117 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A field marketing specialist is typically in charge of devising strategies to identify new marketing opportunities and optimize marketing operations. They are responsible for performing research and analysis to identify marketing opportunities and client needs, enhancing existing programs, and creating promotional materials. They also participate in planning promotional strategies, managing budgets and schedules, utilizing feedback from clients, and organizing various events to promote products. Furthermore, a field marketing specialist may also take part in enhancing social media efforts to raise brand awareness.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Field marketing specialists and marketing coordinators have different pay scales, as shown below.
| Field Marketing Specialist | Marketing Coordinator | |
| Average salary | $57,660 | $48,326 |
| Salary range | Between $41,000 And $81,000 | Between $34,000 And $67,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New Jersey |
| Best paying company | - | Keller Williams Capital Properties |
| Best paying industry | - | Technology |
There are a few differences between a field marketing specialist and a marketing coordinator in terms of educational background:
| Field Marketing Specialist | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between field marketing specialists' and marketing coordinators' demographics:
| Field Marketing Specialist | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.3% Female, 55.7% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |