Internet marketing consultant vs marketing consultant

The differences between internet marketing consultants and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an internet marketing consultant and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $60,974 average annual salary of an internet marketing consultant.

The top three skills for an internet marketing consultant include web design, search engine optimization and search engine. The most important skills for a marketing consultant are customer service, web content, and media sales.

Internet marketing consultant vs marketing consultant overview

	Internet Marketing Consultant	Marketing Consultant
Yearly salary	$60,974	$70,593
Hourly rate	$29.31	$33.94
Growth rate	19%	19%
Number of jobs	79,108	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

Internet marketing consultant vs marketing consultant salary

Internet marketing consultants and marketing consultants have different pay scales, as shown below.

	Internet Marketing Consultant	Marketing Consultant
Average salary	$60,974	$70,593
Salary range	Between $46,000 And $80,000	Between $44,000 And $112,000
Highest paying City	Chicago, IL	Wilmington, DE
Highest paying state	Delaware	Delaware
Best paying company	The Enterprise	Meta
Best paying industry	Technology	Technology

Differences between internet marketing consultant and marketing consultant education

There are a few differences between an internet marketing consultant and a marketing consultant in terms of educational background:

	Internet Marketing Consultant	Marketing Consultant
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Internet marketing consultant vs marketing consultant demographics

Here are the differences between internet marketing consultants' and marketing consultants' demographics:

	Internet Marketing Consultant	Marketing Consultant
Average age	37	37
Gender ratio	Male, 65.7% Female, 34.3%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between internet marketing consultant and marketing consultant duties and responsibilities

Internet marketing consultant example responsibilities.

Create and manage effective online advertising campaigns utilizing SEM (through PPC) and customize display advertising initiatives.
Manage campaign performance using research and data analysis to maximize client's marketing program's ROI with heavy focus on retention.
Market and sell digital advertising solutions, managing all accounts in Salesforce
Can get 20k+ YouTube views in a week.
Identify blogs, forums, and YouTube channels to partner with.
Experience developing Facebook pages/groups, Squidoo pages, blogs, forums and training materials.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Internet marketing consultant vs marketing consultant skills

Common internet marketing consultant skills

Web Design, 24%
Search Engine Optimization, 13%
Search Engine, 7%
PPC, 4%
Email Campaigns, 4%
Google Adwords, 4%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Internet Marketing Consultant
Internet Marketing Consultant vs Marketing Consultant

Updated January 8, 2025

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