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The differences between lead generators and business development specialists can be seen in a few details. Each job has different responsibilities and duties. Additionally, a business development specialist has an average salary of $57,410, which is higher than the $24,158 average annual salary of a lead generator.
The top three skills for a lead generator include lead generation, good communication and CRM. The most important skills for a business development specialist are work ethic, CRM, and customer service.
| Lead Generator | Business Development Specialist | |
| Yearly salary | $24,158 | $57,410 |
| Hourly rate | $11.61 | $27.60 |
| Growth rate | 6% | 10% |
| Number of jobs | 6,802 | 182,116 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 52% | Bachelor's Degree, 73% |
| Average age | 44 | 44 |
| Years of experience | 6 | - |
A lead generator is someone who attracts and converts interested strangers and prospects to buy a product or service from a company. Lead generators need to establish a lead generation process to attract leads. In marketing, they initiate customer inquiries or interest in services or products. The skills required for this job include business development, digital and email marketing, leadership, communication, attention to detail, and business management. They also must be knowledgeable in the field of marketing.
A business development specialist is an expert who determines opportunities for marketing strategy optimization and business growth. The specialists perform business process and financial analysis, effective network creation, and business plan implementation. Being a good business development specialist requires knowledge and experience in managing a business. The skillset for the position includes a strong command in English, information technology, attention to detail, and written and verbal communication.
Lead generators and business development specialists have different pay scales, as shown below.
| Lead Generator | Business Development Specialist | |
| Average salary | $24,158 | $57,410 |
| Salary range | Between $15,000 And $36,000 | Between $38,000 And $85,000 |
| Highest paying City | New York, NY | Jersey City, NJ |
| Highest paying state | New Jersey | Wisconsin |
| Best paying company | Corsair | |
| Best paying industry | Retail | Finance |
There are a few differences between a lead generator and a business development specialist in terms of educational background:
| Lead Generator | Business Development Specialist | |
| Most common degree | Bachelor's Degree, 52% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | Western Carolina University |
Here are the differences between lead generators' and business development specialists' demographics:
| Lead Generator | Business Development Specialist | |
| Average age | 44 | 44 |
| Gender ratio | Male, 56.4% Female, 43.6% | Male, 50.7% Female, 49.3% |
| Race ratio | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5% | Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 11% |