Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between lead generators and general managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a lead generator and a general manager. Additionally, a general manager has an average salary of $71,581, which is higher than the $24,158 average annual salary of a lead generator.
The top three skills for a lead generator include lead generation, good communication and CRM. The most important skills for a general manager are customer service, cleanliness, and food safety.
| Lead Generator | General Manager | |
| Yearly salary | $24,158 | $71,581 |
| Hourly rate | $11.61 | $34.41 |
| Growth rate | 6% | 6% |
| Number of jobs | 6,802 | 442,690 |
| Job satisfaction | - | 4.25 |
| Most common degree | Bachelor's Degree, 52% | Bachelor's Degree, 56% |
| Average age | 44 | 44 |
| Years of experience | 6 | 6 |
A lead generator is someone who attracts and converts interested strangers and prospects to buy a product or service from a company. Lead generators need to establish a lead generation process to attract leads. In marketing, they initiate customer inquiries or interest in services or products. The skills required for this job include business development, digital and email marketing, leadership, communication, attention to detail, and business management. They also must be knowledgeable in the field of marketing.
A general manager is responsible for handling the overall operations in the business. General managers manage the staff tasks efficiently, monitor the productivity and efficiency of the work environment, implement new strategies to improve the business performance, recognize the team's best efforts, and effective allocation of budget resources. A general manager must have excellent communication, decision-making, and critical-thinking skills to identify areas of improvement in handling customer complaints, connecting with vendors and other lines of businesses that will direct the company towards its successful objectives.
Lead generators and general managers have different pay scales, as shown below.
| Lead Generator | General Manager | |
| Average salary | $24,158 | $71,581 |
| Salary range | Between $15,000 And $36,000 | Between $40,000 And $126,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New Jersey | Hawaii |
| Best paying company | NVIDIA | |
| Best paying industry | Retail | Manufacturing |
There are a few differences between a lead generator and a general manager in terms of educational background:
| Lead Generator | General Manager | |
| Most common degree | Bachelor's Degree, 52% | Bachelor's Degree, 56% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between lead generators' and general managers' demographics:
| Lead Generator | General Manager | |
| Average age | 44 | 44 |
| Gender ratio | Male, 56.4% Female, 43.6% | Male, 70.7% Female, 29.3% |
| Race ratio | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5% | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 10% |