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The differences between lead generators and sales/account representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a lead generator, becoming a sales/account representative takes usually requires 2-4 years. Additionally, a sales/account representative has an average salary of $56,954, which is higher than the $24,158 average annual salary of a lead generator.
The top three skills for a lead generator include lead generation, good communication and CRM. The most important skills for a sales/account representative are customer service, CRM, and sales process.
| Lead Generator | Sales/Account Representative | |
| Yearly salary | $24,158 | $56,954 |
| Hourly rate | $11.61 | $27.38 |
| Growth rate | 6% | 4% |
| Number of jobs | 6,802 | 257,122 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 52% | Bachelor's Degree, 69% |
| Average age | 44 | 47 |
| Years of experience | 6 | 4 |
A lead generator is someone who attracts and converts interested strangers and prospects to buy a product or service from a company. Lead generators need to establish a lead generation process to attract leads. In marketing, they initiate customer inquiries or interest in services or products. The skills required for this job include business development, digital and email marketing, leadership, communication, attention to detail, and business management. They also must be knowledgeable in the field of marketing.
A sales account representative is responsible for managing and responding promptly to customer complaints and queries of clients. They focus on customer concerns and contact prospects. They work on upselling or cross-selling products and services, collaborating with account executives, and prepare reports to upper management. This job requires you to be a goal-driven person, energetic, and have excellent communication skills. Moreover, this is a challenging job; at times, it requires being extra polite and calm in handling customer complaints and other related situations.
Lead generators and sales/account representatives have different pay scales, as shown below.
| Lead Generator | Sales/Account Representative | |
| Average salary | $24,158 | $56,954 |
| Salary range | Between $15,000 And $36,000 | Between $39,000 And $81,000 |
| Highest paying City | New York, NY | Olympia, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Smartsheet | |
| Best paying industry | Retail | Technology |
There are a few differences between a lead generator and a sales/account representative in terms of educational background:
| Lead Generator | Sales/Account Representative | |
| Most common degree | Bachelor's Degree, 52% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | SUNY College of Technology at Alfred |
Here are the differences between lead generators' and sales/account representatives' demographics:
| Lead Generator | Sales/Account Representative | |
| Average age | 44 | 47 |
| Gender ratio | Male, 56.4% Female, 43.6% | Male, 57.8% Female, 42.2% |
| Race ratio | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 6% |