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The differences between lead generators and service managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a lead generator and a service manager. Additionally, a service manager has an average salary of $74,009, which is higher than the $24,158 average annual salary of a lead generator.
The top three skills for a lead generator include lead generation, good communication and CRM. The most important skills for a service manager are POS, performance reviews, and cash handling.
| Lead Generator | Service Manager | |
| Yearly salary | $24,158 | $74,009 |
| Hourly rate | $11.61 | $35.58 |
| Growth rate | 6% | 6% |
| Number of jobs | 6,802 | 341,785 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 52% | Bachelor's Degree, 52% |
| Average age | 44 | 44 |
| Years of experience | 6 | 6 |
A lead generator is someone who attracts and converts interested strangers and prospects to buy a product or service from a company. Lead generators need to establish a lead generation process to attract leads. In marketing, they initiate customer inquiries or interest in services or products. The skills required for this job include business development, digital and email marketing, leadership, communication, attention to detail, and business management. They also must be knowledgeable in the field of marketing.
Service managers are employees who oversee the departments related to providing services to customers. They ensure that service delivery agreements are met by employees in the department. Service managers meet with stakeholders to set service delivery metrics and department goals. They then create strategies to reach these metrics and goals. They are responsible for cascading such goals and metrics to their employees and ensuring that the employees understand what they need to do. Service managers should have a deep understanding and appreciation of the company and its business so that they can create strategies that are in line with the company's identity. They should also be familiar with the customer profiles of the company. Service managers are also responsible for creating department reports and sharing these with stakeholders.
Lead generators and service managers have different pay scales, as shown below.
| Lead Generator | Service Manager | |
| Average salary | $24,158 | $74,009 |
| Salary range | Between $15,000 And $36,000 | Between $47,000 And $116,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New Jersey | New York |
| Best paying company | Latham & Watkins | |
| Best paying industry | Retail | Technology |
There are a few differences between a lead generator and a service manager in terms of educational background:
| Lead Generator | Service Manager | |
| Most common degree | Bachelor's Degree, 52% | Bachelor's Degree, 52% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between lead generators' and service managers' demographics:
| Lead Generator | Service Manager | |
| Average age | 44 | 44 |
| Gender ratio | Male, 56.4% Female, 43.6% | Male, 71.1% Female, 28.9% |
| Race ratio | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5% | Black or African American, 6.1% Unknown, 4.3% Hispanic or Latino, 15.0% Asian, 6.3% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 10% |