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Lead generator vs store manager

The differences between lead generators and store managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a lead generator and a store manager. Additionally, a store manager has an average salary of $46,950, which is higher than the $24,158 average annual salary of a lead generator.

The top three skills for a lead generator include lead generation, good communication and CRM. The most important skills for a store manager are store management, retail store, and customer service.

Lead generator vs store manager overview

Lead GeneratorStore Manager
Yearly salary$24,158$46,950
Hourly rate$11.61$22.57
Growth rate6%6%
Number of jobs6,802446,127
Job satisfaction-5
Most common degreeBachelor's Degree, 52%Bachelor's Degree, 48%
Average age4444
Years of experience66

What does a lead generator do?

A lead generator is someone who attracts and converts interested strangers and prospects to buy a product or service from a company. Lead generators need to establish a lead generation process to attract leads. In marketing, they initiate customer inquiries or interest in services or products. The skills required for this job include business development, digital and email marketing, leadership, communication, attention to detail, and business management. They also must be knowledgeable in the field of marketing.

What does a store manager do?

A store manager is responsible for monitoring the daily operations, making sure of its smooth and efficient performance with the best services provided to the customers. Store managers' duty also includes tracking the budget of the store to ensure that all expenses are meeting the sales goals. A store manager must also be able to plan and share strategies to boost sales performance and provide the needed support for the employees by communicating with them regularly, listening on suggestions, and taking necessary actions for complaints as required.

Lead generator vs store manager salary

Lead generators and store managers have different pay scales, as shown below.

Lead GeneratorStore Manager
Average salary$24,158$46,950
Salary rangeBetween $15,000 And $36,000Between $30,000 And $73,000
Highest paying CityNew York, NYWashington, DC
Highest paying stateNew JerseyDelaware
Best paying companyGoogleMeta
Best paying industryRetailManufacturing

Differences between lead generator and store manager education

There are a few differences between a lead generator and a store manager in terms of educational background:

Lead GeneratorStore Manager
Most common degreeBachelor's Degree, 52%Bachelor's Degree, 48%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Lead generator vs store manager demographics

Here are the differences between lead generators' and store managers' demographics:

Lead GeneratorStore Manager
Average age4444
Gender ratioMale, 56.4% Female, 43.6%Male, 51.2% Female, 48.8%
Race ratioBlack or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5%Black or African American, 6.1% Unknown, 4.3% Hispanic or Latino, 15.1% Asian, 6.3% White, 67.6% American Indian and Alaska Native, 0.5%
LGBT Percentage10%10%

Differences between lead generator and store manager duties and responsibilities

Lead generator example responsibilities.

  • Manage LinkedIn group membership and posting of announcements.
  • Lead hiring and management over a team of sales, graphics and HTML programmers.
  • Generate leads to qualify them and enroll them in the Facebook exclusive educational support program.
  • Manage marketing activities including development and scheduling of campaigns, reporting, lead nurturing, and ROI.
  • Follow up on all leads generate by the website and cold calling, update all activity in SalesForce.com.
  • Generate new leads through home shows, booths at various Costco stores, fairs, and other misc.
  • Show more

Store manager example responsibilities.

  • Store achieve highest UPT in company for FY11.
  • Assist the DM and help to manage the district in her absence.
  • Manage the store's inventory with GNC guidelines; receiving, checking and shelving all merchandising orders.
  • Train and develop to manage multi-unit operations.
  • Create implementation plans to support execution of Starbucks initiatives to achieve both operational excellence and business results.
  • Develop and implement operational strategies utilizing less payroll expenses and allot hour usage to accomplish logistical and operational excellence.
  • Show more

Lead generator vs store manager skills

Common lead generator skills
  • Lead Generation, 31%
  • Good Communication, 10%
  • CRM, 7%
  • Digital Marketing, 5%
  • Life Insurance, 4%
  • Customer Service, 4%
Common store manager skills
  • Store Management, 8%
  • Retail Store, 5%
  • Customer Service, 5%
  • PET, 5%
  • Loss Prevention, 5%
  • Sales Floor, 4%

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