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The differences between lead generators and store managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a lead generator and a store manager. Additionally, a store manager has an average salary of $46,950, which is higher than the $24,158 average annual salary of a lead generator.
The top three skills for a lead generator include lead generation, good communication and CRM. The most important skills for a store manager are store management, retail store, and customer service.
| Lead Generator | Store Manager | |
| Yearly salary | $24,158 | $46,950 |
| Hourly rate | $11.61 | $22.57 |
| Growth rate | 6% | 6% |
| Number of jobs | 6,802 | 446,127 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 52% | Bachelor's Degree, 48% |
| Average age | 44 | 44 |
| Years of experience | 6 | 6 |
A lead generator is someone who attracts and converts interested strangers and prospects to buy a product or service from a company. Lead generators need to establish a lead generation process to attract leads. In marketing, they initiate customer inquiries or interest in services or products. The skills required for this job include business development, digital and email marketing, leadership, communication, attention to detail, and business management. They also must be knowledgeable in the field of marketing.
A store manager is responsible for monitoring the daily operations, making sure of its smooth and efficient performance with the best services provided to the customers. Store managers' duty also includes tracking the budget of the store to ensure that all expenses are meeting the sales goals. A store manager must also be able to plan and share strategies to boost sales performance and provide the needed support for the employees by communicating with them regularly, listening on suggestions, and taking necessary actions for complaints as required.
Lead generators and store managers have different pay scales, as shown below.
| Lead Generator | Store Manager | |
| Average salary | $24,158 | $46,950 |
| Salary range | Between $15,000 And $36,000 | Between $30,000 And $73,000 |
| Highest paying City | New York, NY | Washington, DC |
| Highest paying state | New Jersey | Delaware |
| Best paying company | Meta | |
| Best paying industry | Retail | Manufacturing |
There are a few differences between a lead generator and a store manager in terms of educational background:
| Lead Generator | Store Manager | |
| Most common degree | Bachelor's Degree, 52% | Bachelor's Degree, 48% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between lead generators' and store managers' demographics:
| Lead Generator | Store Manager | |
| Average age | 44 | 44 |
| Gender ratio | Male, 56.4% Female, 43.6% | Male, 51.2% Female, 48.8% |
| Race ratio | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5% | Black or African American, 6.1% Unknown, 4.3% Hispanic or Latino, 15.1% Asian, 6.3% White, 67.6% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 10% |