Post job

Lead generator vs technical sales representative

The differences between lead generators and technical sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a lead generator, becoming a technical sales representative takes usually requires 1-2 years. Additionally, a technical sales representative has an average salary of $71,310, which is higher than the $24,158 average annual salary of a lead generator.

The top three skills for a lead generator include lead generation, good communication and CRM. The most important skills for a technical sales representative are sales process, business development, and sales support.

Lead generator vs technical sales representative overview

Lead GeneratorTechnical Sales Representative
Yearly salary$24,158$71,310
Hourly rate$11.61$34.28
Growth rate6%4%
Number of jobs6,802237,456
Job satisfaction-5
Most common degreeBachelor's Degree, 52%Bachelor's Degree, 57%
Average age4447
Years of experience62

What does a lead generator do?

A lead generator is someone who attracts and converts interested strangers and prospects to buy a product or service from a company. Lead generators need to establish a lead generation process to attract leads. In marketing, they initiate customer inquiries or interest in services or products. The skills required for this job include business development, digital and email marketing, leadership, communication, attention to detail, and business management. They also must be knowledgeable in the field of marketing.

What does a technical sales representative do?

A technical sales representative is responsible for selling products and services by demonstrating the product's details and features to existing and potential clients. Technical sales representatives evaluate clients' needs and recommend solutions through the organization's technology-based products. They also assist with promotional offers and marketing campaigns to boost brand awareness and increase revenues and achieve profitability goals while ensuring the highest customer satisfaction. A technical sales representative must have excellent communication and customer service skills, handling customers' inquiries, and resolving complaints.

Lead generator vs technical sales representative salary

Lead generators and technical sales representatives have different pay scales, as shown below.

Lead GeneratorTechnical Sales Representative
Average salary$24,158$71,310
Salary rangeBetween $15,000 And $36,000Between $39,000 And $129,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateNew JerseyNew York
Best paying companyGoogleGoogle
Best paying industryRetail-

Differences between lead generator and technical sales representative education

There are a few differences between a lead generator and a technical sales representative in terms of educational background:

Lead GeneratorTechnical Sales Representative
Most common degreeBachelor's Degree, 52%Bachelor's Degree, 57%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Lead generator vs technical sales representative demographics

Here are the differences between lead generators' and technical sales representatives' demographics:

Lead GeneratorTechnical Sales Representative
Average age4447
Gender ratioMale, 56.4% Female, 43.6%Male, 73.3% Female, 26.7%
Race ratioBlack or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2%
LGBT Percentage10%6%

Differences between lead generator and technical sales representative duties and responsibilities

Lead generator example responsibilities.

  • Manage LinkedIn group membership and posting of announcements.
  • Lead hiring and management over a team of sales, graphics and HTML programmers.
  • Generate leads to qualify them and enroll them in the Facebook exclusive educational support program.
  • Manage marketing activities including development and scheduling of campaigns, reporting, lead nurturing, and ROI.
  • Follow up on all leads generate by the website and cold calling, update all activity in SalesForce.com.
  • Generate new leads through home shows, booths at various Costco stores, fairs, and other misc.
  • Show more

Technical sales representative example responsibilities.

  • Administer product and system design engineering support, prepare RFP responses, deliver presentations, and manage field support calls.
  • Manage and assist a vast customer base in the market for new roofing needs after a large hail storm in Lubbock.
  • Conduct sales, build orders, maintain cleanliness and ensure customer satisfaction.
  • Direct overall account customer relations and assist in OEM product development.
  • Maintain cleanliness provide exceptional customer satisfaction by assisting them in the selection of update fashion to complement their selection.
  • Document key sales activities in the company's customer relationship management (CRM) system.
  • Show more

Lead generator vs technical sales representative skills

Common lead generator skills
  • Lead Generation, 31%
  • Good Communication, 10%
  • CRM, 7%
  • Digital Marketing, 5%
  • Life Insurance, 4%
  • Customer Service, 4%
Common technical sales representative skills
  • Sales Process, 23%
  • Business Development, 17%
  • Sales Support, 15%
  • Post Sales, 12%
  • Java, 5%
  • OEM, 3%

Browse executive management jobs