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The differences between lead generators and technical sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a lead generator, becoming a technical sales representative takes usually requires 1-2 years. Additionally, a technical sales representative has an average salary of $71,310, which is higher than the $24,158 average annual salary of a lead generator.
The top three skills for a lead generator include lead generation, good communication and CRM. The most important skills for a technical sales representative are sales process, business development, and sales support.
| Lead Generator | Technical Sales Representative | |
| Yearly salary | $24,158 | $71,310 |
| Hourly rate | $11.61 | $34.28 |
| Growth rate | 6% | 4% |
| Number of jobs | 6,802 | 237,456 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 52% | Bachelor's Degree, 57% |
| Average age | 44 | 47 |
| Years of experience | 6 | 2 |
A lead generator is someone who attracts and converts interested strangers and prospects to buy a product or service from a company. Lead generators need to establish a lead generation process to attract leads. In marketing, they initiate customer inquiries or interest in services or products. The skills required for this job include business development, digital and email marketing, leadership, communication, attention to detail, and business management. They also must be knowledgeable in the field of marketing.
A technical sales representative is responsible for selling products and services by demonstrating the product's details and features to existing and potential clients. Technical sales representatives evaluate clients' needs and recommend solutions through the organization's technology-based products. They also assist with promotional offers and marketing campaigns to boost brand awareness and increase revenues and achieve profitability goals while ensuring the highest customer satisfaction. A technical sales representative must have excellent communication and customer service skills, handling customers' inquiries, and resolving complaints.
Lead generators and technical sales representatives have different pay scales, as shown below.
| Lead Generator | Technical Sales Representative | |
| Average salary | $24,158 | $71,310 |
| Salary range | Between $15,000 And $36,000 | Between $39,000 And $129,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New Jersey | New York |
| Best paying company | ||
| Best paying industry | Retail | - |
There are a few differences between a lead generator and a technical sales representative in terms of educational background:
| Lead Generator | Technical Sales Representative | |
| Most common degree | Bachelor's Degree, 52% | Bachelor's Degree, 57% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between lead generators' and technical sales representatives' demographics:
| Lead Generator | Technical Sales Representative | |
| Average age | 44 | 47 |
| Gender ratio | Male, 56.4% Female, 43.6% | Male, 73.3% Female, 26.7% |
| Race ratio | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 6% |