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The differences between market development representatives and sales development representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a market development representative has an average salary of $59,685, which is higher than the $51,504 average annual salary of a sales development representative.
The top three skills for a market development representative include sales process, product knowledge and salesforce. The most important skills for a sales development representative are SDR, lead generation, and customer service.
| Market Development Representative | Sales Development Representative | |
| Yearly salary | $59,685 | $51,504 |
| Hourly rate | $28.69 | $24.76 |
| Growth rate | 4% | 4% |
| Number of jobs | 187,873 | 199,588 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 83% |
| Average age | 44 | 47 |
| Years of experience | - | 4 |
A market development representative is in charge of devising strategies to generate sales leads and identify new business opportunities. They typically reach out to clients through calls and correspondence to offer products and services, securing sales and client satisfaction. They may also arrange appointments to discuss product specifications and even negotiate contracts. Furthermore, as a market development representative, it is essential to address issues and concerns from clients, resolving them promptly and efficiently in adherence to the company's policies and regulations.
A sales development representative qualifies leads at the sales funnel's initial stages. Sales development representatives need to conduct research for prospective clients and qualify the leads before handing them to the sales team. They develop sales strategies to attract buyers or solicit potential customers. They need to build relationships with their customers to determine their needs and qualify the viability of interests to drive sales. Also, they collaborate with the sales executives making certain that corporate targets and goals are met.
Market development representatives and sales development representatives have different pay scales, as shown below.
| Market Development Representative | Sales Development Representative | |
| Average salary | $59,685 | $51,504 |
| Salary range | Between $43,000 And $82,000 | Between $34,000 And $77,000 |
| Highest paying City | San Francisco, CA | Boston, MA |
| Highest paying state | Connecticut | Alaska |
| Best paying company | Cisco | PitchBook Data |
| Best paying industry | Manufacturing | Start-up |
There are a few differences between a market development representative and a sales development representative in terms of educational background:
| Market Development Representative | Sales Development Representative | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 83% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between market development representatives' and sales development representatives' demographics:
| Market Development Representative | Sales Development Representative | |
| Average age | 44 | 47 |
| Gender ratio | Male, 59.8% Female, 40.2% | Male, 63.1% Female, 36.9% |
| Race ratio | Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 67.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 5% | 6% |